Regional Sales Representative - CA

Description

We are seeking a motivated and dynamic junior to mid-level Sales Representative to join our team in our West Coast California Region. The ideal candidate will be responsible for driving sales growth within their designated territory, building strong relationships with clients, and effectively promoting our products and services. We are seeking a customer-focused, business-savvy professional with a strong drive for growth.

Candidate must be willing to train in our Corporate Office in NC for 3 to 6 months.

Resilience is key—this individual must learn quickly from setbacks and adapt to missed opportunities. A natural curiosity about the industry, customers' business, and company products is essential, along with a willingness to continuously learn new skills and improve sales methods. They should be able to collaborate effectively with a team of like-minded sales professionals to develop strategies while also being self-motivated in seeking new opportunities on their own.

We are Instro Tek Inc, a privately owned materials
testing equipment company, based in Research Triangle Park, NC. Established in 1997, Instro Tek continues to set new standards for testing and quality control and is a global leader in products and technology development for the construction and raw materials industry. With six strategic offices throughout the US and numerous international distributors, our customers are never far from our experienced and knowledgeable representatives.

• Manage and grow the sales territory by maintaining relationships with existing customers and identifying new sales opportunities.
• Develop leads through networking, industry events, and direct outreach.
• Travel to meet customers, attend trade shows, and support sales initiatives
• Serve as the primary point of contact throughout the sales cycle.
• Collaborate with internal teams to address customer needs and improve processes.
• Build strong customer relationships to understand needs and preferences.
• Develop in-depth product knowledge to effectively communicate value propositions.
• Deliver engaging presentations and product demonstrations to various audiences.
• Meet or exceed sales targets and objectives set by management.
  
  Prepare quotes and process sales orders accurately and efficiently.
• Provide ongoing customer support, including post-sales follow-ups and issue resolution.
• Monitor industry trends, competitor activity, and market conditions to refine sales strategies.
• Maintain clear and proactive communication with internal teams to enhance sales, marketing, and customer service efforts.
• Administrative, attention to detail and process skills are critical for role.
• Must also perform any applicable and necessary duties requested by management that are not explicitly listed in this job description.

• Hands-On Product Demonstrations – Conduct on-site product demonstrations and training to show real-world applications and benefits of the equipment.
• Relationship Building with Contractors & DOTs – Establish trust and credibility with key decision-makers, including paving contractors, testing labs, and Department of Transportation (Use the "Apply for this Job" box below). customer challenges in the field and offer tailored product solutions that improve efficiency, accuracy, and compliance with industry standards.
• Assist customers with troubleshooting equipment issues and coordinating support with the service team.
• Understanding of Purchasing Processes – Navigate complex procurement processes, including government contracts, bidding, and supplier approvals.

Requirements

• Excellent verbal and written communication skills for engaging technical and non-technical audiences.
• Ability to deliver compelling…