Director of Sales - Construction​/Roofing

Position: Director of Sales - Construction / Roofing

Director of Sales | Executive Leadership Position Herbert Family of Companies | Mid-Michigan | Full-Time

Build Leaders. Create Belief. Drive Growth.

We aren’t looking for someone to simply manage a sales department.

We’re looking for a sales leader who wants to build something.

Herbert Family of Companies is a growing home improvement organization with ambitious plans for the future. We’re looking for a proven in-home sales leader who knows what high performance looks like—and knows how to create it through great leadership, disciplined execution, genuine belief, and a culture where people want to win together.

This is an executive leadership position.

Your job isn’t to personally manage every salesperson.

Your job is to build the leaders who do.

You’ll lead and develop our Sales Manager, Sales Training Manager, and future sales leadership team while owning the vision, strategy, performance, and continued evolution of our sales organization.

You’ll also have the opportunity to build something new: a scalable canvassing organization capable of becoming a significant lead-generation channel for Herbert.

Whether you’re already leading at the Director level or you’re an exceptional Sales Manager ready for a bigger seat, if you’ve demonstrated that you can drive results, develop people, and elevate those around you, we want to talk.

The Opportunity Growth is creating opportunity at Herbert.

As our company continues to grow, we’re evolving our leadership structure with it. Sales and Marketing have historically operated under one Director-level position. We’re now separating those functions and creating a dedicated Director of Sales position - giving the right leader the opportunity to fully own the vision, strategy, leadership, and performance of our sales organization.

This isn’t a replacement. It’s an investment in where we’re going.

We’re creating this seat because we believe Sales deserves dedicated executive leadership as we build the next stage of Herbert.

Herbert has significant growth ambitions, and Sales will be one of the biggest drivers of where this company goes next.

You’ll have the opportunity to strengthen our leadership bench, elevate our in-home sales process, build our canvassing channel, improve performance, and create a scalable sales organization capable of supporting significant growth.

And you’ll have a seat at the leadership table, helping make decisions that affect the entire organization—not just Sales.

Build a High-Performance Sales Organization

Own the vision and performance of the Herbert sales organization.

Create clarity around what winning looks like and build the leadership, systems, expectations, accountability, and culture necessary to get there.

We’re looking for someone who can see where we’re going—and get people excited about going there together.

Lead, coach, and develop our Sales Manager, Sales Training Manager, and future sales leaders.

Build leaders who know how to coach, motivate, challenge, recognize, and hold their teams accountable.

Your success won’t be measured by how many salespeople you personally manage. It will be measured by the strength of the leaders you build and the results their teams produce.

Numbers matter.

We want a leader who brings energy into a room, creates momentum, celebrates wins, challenges people to grow, and builds genuine belief in what’s possible.

Someone who sets a high bar—and makes people believe they can reach it.

We don’t believe high performance and great culture are opposites.

Own Revenue Performance

Take executive ownership of the performance of the sales organization, including revenue, conversion, NSLI, average sale, gross profit, pipeline health, forecasting, sales capacity, and other key drivers of profitable growth.

Know the numbers. Understand what’s driving them. Build leaders who know how to change them.

Turn data into action and action into results.

Elevate the In-Home Sales Experience

Bring deep knowledge of in-home selling and continuously strengthen the Herbert Way Sales Process.

We want someone who understands consumer decision-making, knows how to build repeatable sales systems, and can create urgency and confidently ask for the…