Personal Training Sales Director

Personal Training Sales Director Anytime Fitness – St. Albans, WV Turn Conversations Into Life-Changing Results.

Do you love helping people discover what's possible?

Are you energized by building relationships, uncovering what truly motivates people, and helping them commit to a healthier future?

At Anytime Fitness, we believe that the most important workout doesn't happen on the gym floor—it happens during the conversation that gives someone the confidence to finally change their life.

We're looking for an enthusiastic, competitive, and people-focused Personal Training Sales Director to lead our Fitness Consultation process and help members choose the coaching program that will give them the greatest chance of success.

This isn't a high-pressure sales job.

It's an opportunity to change lives by helping people invest in themselves.

Every day you'll have the opportunity to:

• Help people overcome obstacles that have held them back for years.

• Conduct meaningful Fitness Consultations that inspire lasting lifestyle changes.

• Build relationships with members instead of making cold sales calls.

• Earn commissions and performance bonuses.

• Work alongside an energetic, supportive coaching team.

• Grow into leadership opportunities as our company expands.

If you enjoy talking with people, solving problems, and helping others succeed, this could be an incredibly rewarding career.

You'll meet with new and existing members to learn about their goals, motivations, and challenges.

You'll help them answer questions like:

• What are they trying to accomplish?

• What's preventing them from succeeding?

• What level of coaching will help them reach their goals?

Your goal is to create a personalized plan that gives every member the best chance of long‑term success.

After each consultation, you'll confidently recommend the coaching option that best fits the member's goals.

You'll present:

• Team Training

• Small Group Training

• Personal Training

• Accountability Coaching

• Nutrition Coaching

You'll educate members on the value of coaching—not pressure them into buying something they don't need.

Success in this role comes from creating trust.

You'll:

• Follow up with prospective coaching clients.

• Celebrate member successes.

• Remove barriers to progress.

• Stay connected throughout the member journey.

• Become a trusted advisor instead of simply a salesperson.

You'll work closely with our Personal Trainers to ensure every coaching client has an exceptional experience.

Responsibilities include:

• Scheduling Fitness Consultations

• Communicating member goals

• Assisting with client onboarding

• Tracking coaching conversions

• Supporting client retention initiatives

You'll also contribute to overall club success by:

• Participating in community events

• Supporting membership sales when needed

• Promoting referrals

• Creating exceptional member experiences

• Assisting with club promotions and marketing campaigns

We're looking for someone who genuinely enjoys working with people and is motivated by helping others improve their lives.

Our ideal candidate is:

• Highly competitive and goal-oriented

• Driven by achieving measurable results

• Outgoing and personable

• Naturally curious and a great listener

• Comfortable asking thoughtful questions

• Confident discussing pricing and overcoming objections

• Organized and dependable

• Positive, energetic, and self-motivated

• Passionate about health and fitness

Most importantly, you're someone who cares about people and wants to see them succeed.

Experience in any of the following is a plus:

• Personal Training sales

• Membership sales

• Fitness industry

• Medical or healthcare sales

• Retail sales

• Customer success

• Hospitality

• Coaching or education

If you've consistently built relationships and exceeded goals, we want to hear from you.

• High school diploma or equivalent

• CPR/AED certification (or willingness to obtain)

• Personal Training certification preferred but not required

• Previous sales or customer service experience preferred

• Excellent communication and interpersonal skills

• Comfortable learning…