Social Media Specialist - Meme and Creative video

Responsbilities:

• Harness the trends on the internet and capitalize on them to increase impressions and engagement
• Work closely cross-functionally with design, content, performance marketing, product and other teams
• Design, execute and help with large social campaigns
  
  Help with managing end-to-end across Binance social accounts
• Working with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance
• Assisting the team across platforms to think of creative ideas, both for general posts and campaigns
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance

• Native or fluent English language is a must
• Proficient Mandarin is a plus
• Possessing a keen aesthetic sense, one has the ability to independently create memes, four-frame cartoons, and/or videos.
• Experience in the video, media, and/or entertainment industry working with agencies, creators, or digital media companies
• Deep expertise of the digital media landscape and capable of identifying internet trends and/or opportunities for content
• Exceptional creativity in content ideation
• Minimum 5-10 hours per week commitment