Sales Coordinator

COMPANY OVERVIEW

At Valor, we are passionate Hotelitarians—driven, detail‑obsessed professionals who go beyond service to deliver true hospitality. With a global perspective and a commitment to thoughtful hospitality and sustainable dining, we bring enthusiasm, creativity, and local flair to every property we support. We seek individuals who value relationships, embrace high standards, and create meaningful experiences for guests, teams, and owners alike. If you’re someone who notices the little things and strives to make a lasting impact, you’ll thrive here.

Visit  to learn more about our existing hotels, other exciting job opportunities and our company.

Plan, solicit, book, and coordinate small group meetings and room sales to meet/exceed revenue & profit goals. Oversee the development and performance of all sales activities in assigned market. Identify objectives, strategies, and action plans to exceed revenue matrixes, gain market share, and grow new account business.

• Responsible for the smooth operation of the sales office at all times.
• Monitor phones, voicemails, and sales mailbox – all with same‑day two‑hour response time.
• Prepare collateral for site inspections, outside sales calls, and sales trips.
• Assist Sales Managers with rooming list entry and citywide audits as required.
• Enter, coordinate, and follow up with Sales Reservations as needed.
• Assist with rooming list uploads as needed.
• Pull daily and weekly reports such as daily arrivals, activity reports, GRC report record and distribute.
• Take and distribute weekly Sales Meeting minutes and daily stand‑up notes.
• Maintain adequate inventory of office supplies, including sales collateral.
• Assist Director of Sales with month‑end extraction and assimilation of data for reports.
• Respond and represent sales manager(s) when out of the office.
• Distribute and file signed contracts.
• Manage daily Reader Boards and door cards.
• Update banquet menus, promos, and hotel info on all third‑party platforms (Lanyon, Cvent, etc.).
• Communicate to guests and fellow associates professionally and positively.

• Strong written and verbal communication to interact effectively with clients and internal teams.
• Excellent customer‑service skills to build and maintain strong client relationships.
• Ability to manage multiple tasks, schedules, and client accounts accurately.
• Competence with general office software, CRM systems, and other sales‑related programs.
• A mindset for sales, including identifying revenue opportunities such as upselling or offering enhancements.

Outside sales calls, servicing groups, site inspections, attending meetings, travel and community/industry functions. Lift up to 10lbs. (e.g., amenities when making sales calls, attending trade shows, etc.). Hotel tours, sales calls, trade shows.

• Competitive salary
• Daily pay
• Team member hotel discount program
• Uniforms provided for most positions
• Benefits—health, dental, vision, life insurance, and other supplemental options
• Paid PTO
• 401(k) with employer match
• Food and beverage discounts
• Tuition reimbursement

If you think you bring the ideal blend of skills, attitude, and teamwork, sprinkled with a love for history and Florida, this could be the perfect home for you! Are you passionate and creative with a desire to grow? Let’s talk. Double Tree St. Augustine is a one‑of‑a‑kind property in the sunshine state. We are a global hospitality management company that partners with internationally renowned brands to deliver the full commercial potential of our hotels.

In the U.S., we operate 25 properties and have ambitious development and growth plans. Our mission is to go beyond hospitality by creating memorable experiences and lasting connections with our guests. Uncompromising passion for outstanding service defines us. Our culture runs on passion, enthusiasm, and fun. We love what we do. We set the bar high and are relentless in our pursuit to redefine hospitality.