Cox Marine Engine Sales Representative

Primary Job Role

Possess the ability to develop a B2B marine dealer and boat builder OEM network building the COX brand (motors, parts and service) to increase market share and optimize sales penetration while maximizing profitability. This would be an eventual shift away from current B2C (projects) model. Solicit, sign, review and service dealers and OEM boat builder accounts on at least a monthly basis.

Assist with product commissioning where needed.

Possess a strong understanding of product features and benefits to design and implement dealer training programs bolstering dealer and OEM confidence in the COX brand resulting in improved sales. Training to include teaching of proper sales and walk around techniques and the development of PowerPoint or video sales presentations.

Direct and assist in various marketing functions as needed. Identify, attend and support required boat and trade shows. Advise, and assist in trade show booth designs, product layout and point of purchase materials in an effort to maximize visibility/ROI for the dealer, Ring Power and COX as the manufacturer. Post on Social media regularly.

Support product improvement and development processes through the understanding of comprehensive market segments and realistic customer demands relaying recommendations to engineering when requested.

Have a clear understanding of the warranty process through CSI analysis, customer demands, and the dealer network input effectively acting as liaison between the parties to arrive at equitable solutions for the parties concerned. Work closely with warranty/service departments and manufacturing to minimize warranty liability and costs.

Provide accurate forecasting targets to create realistic sales goals allowing for transparency to create budgets and ensure optimal inventory levels within the RPC organization. Analyze markets through consumer/competitor intelligence and statistical data to identify targets and market trends to develop open points of opportunity.

Qualify and generate outside retail leads and refer to dealer and OEM boat builder designated personnel for follow up and closing.

Possess literacy in the complete suite of Microsoft Office products and Windows operating systems and Salesforce/CRM.

Performs other duties as assigned.

Safety fully supports, encourages and follows safe work behavior, and considers safety of paramount importance in the workplace.

Job Specific Skills Demonstrates the required depth and mastery of knowledge and skill associated with the job as identified in the Learning Management System (LMS) and other applicable sources. Demonstrates the effective application of the job specific knowledge, skills and ability required to resolve job related challenges in the workplace. Refer to job specific training requirements for the job identified in the LMS.

Communication Uses active listening skills, conveying information with the appropriate medium that is clear and easily understood. Uses feedback to verify effective and accurate communication has occurred. Ensures that others having a need to know are kept informed about developments, progress, problems and plans through consistent, effective communication. Avoids surprises.

Negotiating Seeks to understand others' interests. Knows when to be gentle and when to be assertive, and acts accordingly. Questions and counters others' proposals without damaging relationships. Explains positions to gain acceptance. Works from facts and a strong knowledge base. Seeks common interests and win/win solutions or mutually agreeable trade-offs.

Political Astuteness Understands how their roles, products, and services relate to and impact those of other work units. Properly identifies the real decision makers and the individuals who can influence them. Builds relationships with key players to gain support and get things done within ethical parameters. Uses knowledge of the organization and political climate to solve problems and accomplish goals.

Strategic Understands relevant industry and market trends. Develops and proposes a long-term strategy based on an analysis of the industry, marketplace and current and potential capabilities as compared to competitors. Anticipates potential problems and develops appropriate contingency plans. Conducts independent analysis in the creative search for new ideas or solutions.

Customer Oriented Demonstrates concern for satisfying external and/or internal customers. Responsive, quickly and effectively addresses customer concerns or problems. Assures customers he/she is willing to work with them to meet their needs. Presents a cheerful, positive manner with customers.

Credibility Demonstrated concern to be responsible, reliable, and trustworthy. Maintains commitments. Respects the confidentiality of information or concerns shared by others. Is honest and forthright with people. Takes personal responsibility for the quality and timeliness of work. Punctual, follows instructions, policies, and…