Hospital Liaison

Job Type: Full-Time

• Medical, Dental & Vision Insurance
• Paid Time Off (PTO)
• 401(k) Retirement Plan
• Professional Growth Opportunities

We are seeking a driven, relationship-focused Hospital Liaison to join our Skilled Nursing Facility team. This role is responsible for developing and strengthening referral relationships across hospitals, clinics, and senior-service organizations throughout the community.

The ideal candidate is a motivated sales professional who thrives in a fast-paced healthcare environment and is passionate about connecting patients and families with high-quality post-acute care services. This position plays a vital role in growing census, enhancing payer mix, and ensuring a seamless transition for residents into our facility.

• Meet or exceed monthly census, revenue, and quality mix goals.
• Develop and execute strategic marketing plans in collaboration with the VP of Business Development and Administrator.
• Identify and cultivate new referral sources while strengthening existing partnerships.
• Generate consistent, high-quality referrals through proactive outreach (95% field-based).

• Build strong relationships with:
  • Hospital case managers and discharge planners
  • Physicians and geriatric specialists
  • Rehabilitation centers
  • Assisted living and retirement communities
  • Senior-service organizations and community groups
• Maintain up-to-date referral source profiles and activity logs in CRM systems.
• Conduct in-hospital and in-home assessments to support admission decisions and demonstrate value.

• Represent the facility at community events and professional associations.
• Organize and lead lead-generating seminars and presentations.
• Maintain awareness of local healthcare trends and competitor activity to strategically position services.

• Partner with the Admissions Coordinator to ensure timely and accurate admission processing.
• Ensure all admissions are clinically and financially appropriate.
• Collaborate weekly with the Administrator, nursing leadership, and department heads to align marketing efforts with clinical capabilities.
• Monitor discharges for potential re-admissions and manage both short- and long-term inquiries.

Success in this role will be measured by:

• Total revenue performance vs. budget
• Occupancy rates
• Quality payer mix (Private, Medicare, Insurance)
• Sales call activity and conversion rates
• Medicare-to-private conversions

• Bachelor’s degree in Marketing, Healthcare Administration, or related field preferred.
• Minimum 2 years of healthcare sales experience targeting physicians, hospitals, or case managers preferred.
• Demonstrated success in developing medical referrals and growing census.
• Established local referral network strongly preferred.
• Knowledge of payer sources and reimbursement structures.
• Strong interpersonal, presentation, and negotiation skills.
• Professional presence with high energy, confidence, and self-motivation.
• Ability to work independently while collaborating effectively with internal teams.
• Active involvement in local healthcare or community organizations a plus.

This is an opportunity to make a meaningful impact in the lives of patients and families while driving measurable growth for a respected skilled nursing facility. If you are relationship-driven, results-oriented, and passionate about post-acute care, we encourage you to apply.