Product Marketer

Overview

In this role, the Product Marketer is responsible for defining, articulating, and activating Knowledge Lake’s product value in the market. This position sits at the intersection of product, sales, and marketing and plays a critical role in driving product adoption, supporting revenue growth, and strengthening Knowledge Lake’s competitive positioning.

The Product Marketer translates complex product capabilities—spanning AI, machine learning, automation, and cloud content services—into clear, compelling messaging and go-to-market strategies. You will partner closely with Product Management, Sales, and Customer Success to ensure our solutions resonate with target buyers and are effectively enabled across the organization.

• Develop and own product positioning, messaging, and value propositions for Knowledge Lake’s solutions across target industries and personas
• Lead go-to-market planning and execution for new product launches, enhancements, and feature releases
• Translate technical product capabilities into customer-focused narratives that emphasize business outcomes and optimization
• Partner with Product Management to deeply understand the roadmap, customer needs, and competitive landscape
• Create and maintain core product marketing assets including pitch decks, solution briefs, messaging frameworks, case studies, and website content
• Enable Sales and Customer Success teams with the tools, training, and messaging needed to confidently sell and expand Knowledge Lake solutions
• Support sales cycles through competitive intelligence, objection handling, and differentiated positioning
• Collaborate with Demand Generation and ABM teams to ensure product messaging is consistently reflected across campaigns and programs
• Gather and synthesize customer, sales, and market feedback to continuously refine positioning and messaging
• Measure and analyze the effectiveness of product marketing initiatives and optimize based on performance insights

The following are the minimum qualifications an individual needs in order to successfully perform the duties and responsibilities of this position.

St. Louis, MO candidates preferred with ability to work in-office 3 days per week

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience

• 5+ years of experience in product marketing, solutions marketing, or a related B2B marketing role
• Experience working closely with Product Management and Sales teams in a B2B SaaS or technology environment
• Proven experience leading go-to-market initiatives and product launches

• Strong positioning and storytelling skills with the ability to simplify complex concepts
• Experience developing sales enablement and customer-facing materials
• Strong cross-functional collaboration skills and ability to influence without authority
• Analytical mindset with experience using data and feedback to inform messaging and strategy
• Excellent written, verbal, and presentation skills
• Highly organized with strong project management capabilities

In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. These include extended periods of sitting, working at a computer, and communicating with internal teams and external partners.

This role may require occasional travel (up to 25%) to support customers, partners, and key business initiatives.