Account Executive - Graphics

About Craftsmen Industries

Craftsmen Industries custom manufactures unique specialty trailers and vehicles and large format printed elements for experiential marketing and industrial solutions for brands across the industry spectrum including Boeing, Pepsi Co, and Anheuser-Busch. We pride ourselves on creating our products fully in-house from initial design and engineering to fabrication and the finishing touches of graphics and paint.

Our Craftsmen team includes one subsidiary, Schantz Manufacturing. Schantz focuses on custom manufacturing of concession trailers for the fair and festival industry.

Guided by our values, we BUILD by helping bring ideas to life in a dynamic and collaborative environment and we're looking for talented individuals to grow with us!

• Competitive compensation.
• Career development opportunities.
• Benefits including but not limited to Medical, Dental and Vision.
• 401(k) Match and Much More!

The Account Executive - Graphics is responsible for driving revenue growth through the acquisition of new customers and the expansion of existing client relationships within the large-format and architectural graphics market. This role focuses on one defined sales channel within a specific market and works closely with Sales Management to identify new opportunities, penetrate targeted accounts, and consistently meet or exceed quarterly and annual sales goals while maintaining established profit margins.

• Identify, target, and acquire new customers through disciplined, methodical prospecting and relationship-building activities.
• Develop and execute sales strategies to penetrate assigned markets and channels.
• Actively identify emerging markets, applications, and business opportunities for large-format and architectural graphics.

• Maintain and grow existing customer relationships by understanding client needs and providing tailored graphic solutions.
• Serve as the primary point of contact for assigned accounts, ensuring long-term customer satisfaction and retention.
• Expand account share through cross-selling and upselling of graphics products and services.

• Meet or exceed quarterly and annual sales targets while maintaining acceptable profit margins established by management.
• Prepare accurate sales forecasts, pipeline updates, and activity reports.
• Collaborate with internal teams to develop pricing strategies that balance competitiveness and profitability.

• Focus sales efforts within one defined business channel and specific market segment.
• Work closely with Sales Management to refine strategy, prioritize opportunities, and support growth initiatives.
• Partner with internal production, estimating, and project teams to ensure seamless execution and delivery.

• High School diploma (or equivalent) and 2+ years of B2B sales experience in large-format, architectural graphics, signage, or related visual communications.
• Proven ability to prospect, close new business, and grow existing accounts.
• Strong relationship-building and negotiation skills.
• Ability to manage a full sales cycle while meeting revenue and margin targets.
• Working knowledge of graphics, print, or project-based sales environments.
• Organized, self-motivated, and comfortable working within a defined market and sales channel.
• Proficient with CRM systems and standard sales tools.
• Proficient in Microsoft Outlook, Word, and Excel.
• Must demonstrate a consistent and stable work history, along with strong verbal and written communication skills.

• Bachelor's Degree or other applicable Certifications or college level course work.

• Sitting, standing, and walking in office, warehouse and manufacturing environments.
• Ability to bend, lift, and position self to move about the office, as needed.
• Required use of fingers and hands to operate a computer.
• Vision abilities required by this position includes close and/or color vision and the ability to adjust focus.
• Estimated travel 20%, as needed, for client meetings, projects, or industry events both local and national.

Craftsmen Industries (and its subsidiaries) is an Equal Opportunity Employer. This means that we consider all applicants for employment and employees eligible for employment without regard to race, marital status or civil union status, sex, age, color, religion, national origin, veteran status, mental or physical disability, sexual orientation, gender identity, and/or any other characteristic protected by law. We also provide reasonable accommodations to our applicants and employees with disabilities in order to assist them in the performance of their essential job functions.

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