Marketing & Analytics Specialist

Job Title: Marketing Analytics Specialist
Department: Sales & Marketing
Reports To: Director, Data & Analytics
FLSA Status: Exempt
Shift: Remote/Hybrid
Wage Range: $90,000–$120,000

Base pay is based on job-related skills, experience, credentials, role scope, and location. Candidates outside the posted range are encouraged to apply, as qualifications and market factors may influence consideration.

The Marketing Analytics Specialist sits at the intersection of marketing analytics and data science, responsible for transforming complex data into actionable insights that drive campaign performance and business outcomes. This role goes beyond standard reporting to uncover key drivers of success, develop predictive insights, and communicate findings through clear, visual storytelling. The position supports strategic client programs, particularly within insurance and financial services, and will evolve to own analytical strategy and execution.

• Consolidate campaign data from multiple sources into comprehensive monthly and quarterly reports to evaluate overall program performance.
• Develop and maintain intuitive dashboards and visualizations using tools such as Power BI and Excel to communicate insights to non-technical stakeholders.
• Perform data validation and integrity checks to ensure accuracy and identify inconsistencies or gaps.
• Conduct in-depth analysis using SQL to uncover trends, relationships, and performance drivers.
• Design and evaluate experiments, including test cell sizing and incrementality measurement using holdout groups.
• Translate complex analytical findings into clear business insights, including impact on ROI and cost efficiency.
• Apply predictive and statistical techniques, including machine learning, to enhance forecasting and optimization efforts.
• Collaborate with internal teams and stakeholders to align analytics with business objectives.
• Follow all Nahan Safety and Quality policies and procedures.
• Support 6S initiatives as required.
• Perform other duties as assigned.

• Strong analytical and problem‑solving skills with a “trust but verify” approach to data.
• Advanced proficiency in Microsoft Excel and data visualization tools (e.g., Power BI).
• Ability to present complex data in a clear, concise, and visually compelling manner.
• Strong SQL skills, including writing complex queries and working with relational databases.
• Understanding of marketing and financial performance metrics (e.g., ROI, conversion rates).
• Ability to work independently in a fast‑paced, dynamic environment with shifting priorities.
• Strong attention to detail and commitment to data accuracy.
• Proficiency in the English language, verbally and written.

• Bachelor’s degree in Data Analytics, Marketing, Statistics, Computer Science, or related field preferred.
• Minimum of 2 years of experience in data analytics, marketing analytics, or marketing science.
• Experience in direct marketing, insurance, or financial services industries preferred.
• Experience with Microsoft data stack (Power BI, SQL Server) and/or Snowflake preferred.
• Python or other programming experience is a plus.

• Medical
• Dental
• Vision
• 100% Employer Paid Life Insurance
• 100% Employer Paid Short Term & Long-Term Disability Insurance
• Other Voluntary Employee Benefits (Accident & Critical Illness)
• 401K with Employer Match
• Vacation/Holiday
• Sick & Safe Time (where applicable by state)

The work environment is hybrid, with occasional exposure to a manufacturing setting. Employees are required to work at a moderate noise level and may handle office equipment and software. Duties include typing, writing, speaking, and standing for long periods. Optional tasks may involve lifting 25 lbs, climbing, and wearing PPE. Work may include irregular hours, high-paced tasks, and exposure to workplace hazards such as machinery, airborne particles, and confined spaces.

Applicants must be legally authorized to work in the United States at the time of application. Nahan is unable to sponsor employment visas now or in the future for this position.

Nahan is proud to be an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, national origin, age, disability or any other characteristic projected by law.