Director, Digital Experience and Content Strategy

• Provide strategic leadership and collaboration for system-wide digital platforms, content, and creative initiatives in collaboration with Information Systems and Technology
• Ensure digital initiatives align with organizational priorities, brand standards, and audience needs
• Lead the development and execution of digital and content strategies to advance organizational objectives, strengthen the brand, build trust, and drive engagement and conversion
• Collaborate with department and organizational leadership to enhance digital experiences and deliver compelling, audience-centered content across channels
• Lead and develop a high-performing team responsible for digital experience, content strategy, and creative execution across the organization
• Serve as the business owner for digital experience, content, and audience engagement strategies
• Support onsite responsibilities as needed and travel to other Centra Care sites

• Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field required
• Minimum of 8–10 years of progressive experience in digital strategy, content strategy, or related fields
• Leadership/management experience preferred
• Demonstrated experience leading high-performing, cross-functional teams across digital, UX, content, and creative
• Experience in healthcare or complex, matrixed organizations preferred
• Deep expertise in UX, digital platforms, content strategy, and multi-channel engagement
• Experience with content management systems, digital tools, and emerging technologies
• Strong understanding of accessibility standards, SEO, and digital best practices
• Ability to influence and advise senior leaders on digital strategy and experience design
• Strong strategic thinking and ability to translate business goals into effective digital experiences and content strategies
• Strong analytical skills and experience using data and insights to drive optimization and performance
• Excellent leadership, communication, and stakeholder engagement skills
• Ability to prioritize and manage multiple initiatives in a fast-paced environment
• Required to live within driving distance from a Centra Care site
• Ability to travel to other Centra Care sites as required

Demonstrates expertise in Digital Strategy, Content Strategy, and User Experience (UX) to enhance digital engagement and drive organizational objectives. Proven ability to lead high-performing teams and collaborate effectively across departments to deliver audience-centered content and digital experiences.

• Digital Strategy Leadership
• Content Strategy Development
• User Experience (UX) Expertise
• Cross-Functional Team Management
• Healthcare Industry Experience

• Digital Strategy
• Content Strategy
• User Experience (UX)
• SEO
• Data Analysis
• Digital Best Practices
• Accessibility Standards
• Multi-Channel Engagement
• Content Management Systems
• Emerging Technologies

• Leadership
• Communication
• Stakeholder Engagement
• Strategic Thinking
• Prioritization

• Healthcare
• Matrixed Organizations
• Digital Engagement
• Brand Standards
• Audience-Centered Content

• Digital Platforms
• Content Management Systems
• Digital Tools