Director, Marketing Technology & Campaign Operations

At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We’re proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC Market Scape – but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform.

If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you.

Our mission is simple:
End Cyber Risk. We’re looking for a Director, Marketing Technology & Campaign Operations to be a part of making this happen.

The Director, Marketing Technology & Campaign Operations owns the technology, data, and operational engine that powers Arctic Wolf’s global marketing organization — from the marketing technology (Mar Tech) stack and artificial intelligence (AI) roadmap through the campaign operations execution that turns strategy into delivered programs. This role sits on the Growth Services and Operations leadership team and reports directly to the VP, Growth Services and Operations.

• Own the strategy, architecture, and performance of the marketing technology ecosystem, including Marketo administration, governance, and configuration.
• Build and maintain a rolling 12- to 18-month technology roadmap aligned to company growth goals and GTM strategy.
• Own vendor selection, contract negotiation, and renewal decisions for Mar Tech tools, including intent and enrichment platforms, AI data layers, and integration platform as a service (iPaaS) tools.
• Continuously evaluate emerging technologies and vendors and recommend the highest-return investments.
• Set up, manage, and troubleshoot integrations across the stack, including with Salesforce and other core business systems.

• Lead the strategy and execution for embedding AI into the marketing technology stack and daily team workflows.
• Identify and operationalize AI use cases that make marketers and sales development representatives (SDRs) more effective and efficient.
• Own measurable outcomes tied to AI adoption, including cycle-time reduction and process automation, and report progress to leadership.
• Stay ahead of Mar Tech and AI trends to keep Arctic Wolf’s stack modern and competitive.

• Own database strategy, lifecycle-stage design, lead scoring, and routing architecture in partnership with the marketing technology and database management team.
• Own the data and reporting infrastructure that supports campaign attribution, sales-play performance, and pipeline reporting.
• Establish data governance and compliance practices (e.g., GDPR, CCPA) that maintain accuracy and consistency across marketing systems.
• Ensure the technology stack is configured for scale, security, compliance, and operational excellence.

• Own the end-to-end campaign operations model across email, webinar (ON24), direct mail (Sendoso), content syndication, and list management, in partnership with the Campaigns and Content team.
• Own the intake model, SLAs, prioritization, and operating cadence that campaign requests move through, including email rules of engagement.
• Ensure consistent build quality, tracking, and attribution setup in Marketo and Salesforce across the NAM, EMEA, and APAC regions and sales plays.
• Continuously identify opportunities to standardize and automate recurring…