Service Director Ford & CDJR

Automotive Service Director – Ford & CDJR

Veero Ford & Chrysler Dodge Jeep Ram | Morris, Minnesota

Job Type: Full-Time

Schedule:

Monday–Friday, with occasional Saturday coverage as needed

Work Location:

On-site in Morris, Minnesota

At Veero Ford & Chrysler Dodge Jeep Ram, we believe great service starts with great people. Our dealership is built on small-town values, accountability, and treating customers like neighbors rather than numbers.

We are committed to developing our employees, investing in training, and building a service department that delivers exceptional customer experiences and strong operational performance.

For the right leader, this is an opportunity to take ownership of a dual-franchise service department, make a meaningful impact, and help shape its future.

Enjoy the charm of small-town living with affordable housing, short commutes, friendly neighbors, and easy access to beautiful lakes and outdoor recreation.

Morris offers a welcoming community where you can build a rewarding career while enjoying a great quality of life for you and your family.

Veero Ford & CDJR is seeking an experienced, hands‑on Automotive Service Director to lead our dual‑franchise Ford and Chrysler Dodge Jeep Ram service department.

We are looking for a proven dealership service leader who understands how to manage technicians, develop service advisors, improve shop productivity, and deliver exceptional customer experiences while maintaining strong departmental profitability.

The Service Director will work closely with ownership to strengthen daily operations, develop employees, improve processes, and build a department positioned for long‑term success.

This is an opportunity for a leader who wants to take ownership of a department, implement meaningful improvements, and build a high‑performing team.

• Oversee daily service operations, including technicians, service advisors, dispatching, and shop workflow.
• Lead, coach, and develop service advisors, technicians, and support staff.
• Establish clear performance expectations and maintain accountability.
• Manage technician scheduling, shop capacity, and repair order flow.
• Recruit, train, and retain qualified service personnel.
• Foster a positive, professional, and customer‑focused work environment.

• Monitor and improve technician productivity, efficiency, and hours per repair order (HPRO).
• Manage effective labor rate (ELR), customer‑pay labor sales, and labor gross profit.
• Improve repair order processes, multipoint inspection completion, and declined service follow‑up.
• Ensure accurate repair documentation, quality control, and timely completion of repairs.
• Maintain compliance with Ford and Stellantis warranty policies and procedures.
• Identify opportunities to improve shop capacity, workflow, and overall department performance.

• Take responsibility for service department sales, gross profit, and controllable expenses.
• Establish and monitor departmental performance goals and key performance indicators.
• Review financial results and identify opportunities to improve profitability.
• Manage labor pricing, technician productivity, and service sales performance.

• Maintain high standards for customer satisfaction and service retention.
• Resolve escalated customer concerns professionally and promptly.
• Monitor customer satisfaction surveys, online reviews, and service follow‑up.
• Ensure service advisors communicate clearly with customers regarding repair recommendations, estimates, and completion times.
• Build lasting customer relationships and strengthen the dealership's reputation in the community.