Director of Marketing Communications

Description

We are currently looking to add a Director of Marketing Communications to our Marketing team in St. Cloud, MN. In this role, you will be responsible for driving brand awareness, customer engagement, and business growth through integrated marketing initiatives. This role oversees digital marketing, marketing automation, website and content strategy, and brand management to deliver consistent and impactful results across all channels.

The Director partners closely with Product Marketing, Sales, and the Executive Team to ensure alignment and measurable results while leading a high-performing team focused on innovation and execution excellence.

What can I expect in this role?

This is a full-time exempt position

Some key duties in this role include:

• Must exhibit expertise in and be apprised with the latest information and trends in the industry, including the use of AI and other cutting-edge technologies.

• Responsible for developing and implementing an integrated and comprehensive marketing communications strategy that supports corporate objectives.

• Lead digital marketing initiatives across web, email, social media, paid media, and SEO/SEM to optimize audience reach and engagement.

• Oversee marketing automation and CRM integration to streamline lead generation, nurture campaigns, and reporting.

• Own and direct website strategy, content development, and user experience optimization to ensure a high-performing digital presence.

• Own and manage brand positioning and visual identity, ensuring consistent application across global markets and marketing materials.

• Collaborate cross-functionally with Sales, Product Marketing, and Corporate to align messaging and drive go-to-market success.

• Provide leadership, coaching, and development for the marketing communications team to foster creativity, accountability, and continuous improvement.

• Develop, direct and maintain marketing budgets, resources, and data driven performance framework to maximize ROI and campaign effectiveness.

• Manage agency and vendor partnerships to support key marketing initiatives and creative production.

• Champion innovation in marketing strategies, technologies, and storytelling to advance brand impact.

What makes you a good fit?

You're a great fit if you excel in a fast-moving environment, lead with creativity and strategy, and enjoy partnering across teams to drive cohesive, impactful marketing. You bring a mix of vision, excellence, and team leadership that elevates our brand and delivers measurable results.

Our goal is finding the right individual for our team - we firmly believe that the right person is someone to invest in and invite to join our family.

Here is what we are looking for:

We value team members who:

• Live our core values - you lead with collaboration, purpose, courage, and care, bringing people together to achieve ambitious goals

• Bring strategic vision - able to translate business objectives into cohesive, impactful marketing initiatives

• Have strong digital, analytical, and brand expertise - understanding audience needs and using data to optimize performance

• Collaborate across functions - partnering seamlessly with Product Marketing, Sales, and Corporate Communications to align messaging and drive results

• Take initiative - a proactive, innovative leader who drives projects forward and embraces new ideas

• Excel at problem-solving - navigating challenges with creativity, speed, and sound judgment

• Stay organized - managing complex campaigns, content pipelines, and timelines with precision

• Anticipate market and communication needs - identifying opportunities and potential risks early and adjusting strategy accordingly.

If this sounds like you, you'll feel right at home here-and you'll help us push the boundaries of what's possible.

Education and/or experience required:

• Master's degree in marketing, Communications, Business, or related field required.

• 10 or more years of progressive marketing communications experience, including at least 5 years in a management role required.

• Proven success managing brand, digital marketing, and content strategies in a B2B environment (life sciences, healthcare, or…