Director, Downstream Marketing - Enterprise Account Management; EAM), ASC & Neurotechnology; NT

Customer Solutions is an organization designed to expand enterprise selling capabilities, evolve strategic pricing and contracting capabilities, improve consistency and accuracy of data and insights, and build long‑term, sustainable customer relationships across the U.S. and EMEA markets.

Director, Downstream Marketing – EAM, ASC & NT Sales will lead the downstream marketing function across Enterprise Account Management, ASC, and Neurotechnology Sales within the Customer Solutions division in the U.S.. This role is responsible for defining and executing the enterprise marketing strategy to drive cross‑portfolio growth, commercialization, and enterprise deal‑making across Stryker’s U.S. portfolio.

In today’s model, this role expands beyond traditional marketing leadership to serve as a key driver of enterprise sales growth, contract utilization, and customer engagement. The position is accountable for translating Customer Solutions strategic priorities into scalable marketing programs that directly impact revenue, strengthen customer relationships, and increase adoption of Stryker’s enterprise offerings.

• Develop and execute annual marketing and commercial plans across EAM and ASC and NT Sales to uncover and deliver synergistic, collaborative tactics across these functions.
• Lead Sr. Managers of Downstream Marketing for EAM and ASC/NT Sales, as well as their respective teams
• Partner with upstream marketing to define strategy and value propositions
• Partner with sales enablement to determine training and education programs required to deliver results
• Drive enterprise cross‑selling, contracting, and deal‑making strategies
• Align with and influence EAM and ASC/NT Sales leadership to accelerate growth
• Partner with BU marketing leaders to ensure alignment and consistency across businesses
• Build scalable processes, operating models, and best practices for enterprise marketing
• Lead KPI design, performance tracking, and optimization efforts
• Support De Novo, joint ventures, and enterprise solutions development
• Collaborate with Marketing Communications on brand, advertising, and campaign strategies
• Engage directly with customers, IDNs, and ASC stakeholders to inform strategy
• Foster a team culture focused on talent development, accountability, and results

• Predicts the strengths and weaknesses of the full portfolio line compared to the competition.
• Leads analyses of the organization's current and potential competitive environment and strategies.

• Drives the synthesizing of customer needs to inform future innovations.

• Shapes customer value propositions that are consistent with business strategies.
• Promotes a customer‑focused corporate culture.
• Optimizes market share by delivering superior customer value.
• Reshapes markets by anticipating future customer needs

• Uses strategic planning to enable organizational learning.
• Leads marketing planning effort to generate healthy discussion about the overall direct of the product or portfolio.

• Evaluates impact of marketing strategy on the P&L.
• Monitors and ensures adherence to organization's financial practices and standards.

• Coaches teams through the business’s segmentation, customer targeting efforts, and the measurement of target audience preferences and brand associations.
• Tests business goals by connecting them to segmentation work.
• Leads teams to demonstrate the tie‑in between segmentation and the brand's competitive position.

• Coaches the team on the importance of evidence generation and linkage to the value proposition.
• Mentors others on the importance, process and linkage of evidence generation to the value proposition.

• Links customer metrics to business outcomes.
• Directs changes in the marketing resource allocation mix as needed to achieve stakeholder alignment.

• Articulates desired communications outcomes consistent with marketing strategy to Mar Comm team
• Partner with Marketing Communications to create an internal communication plan and meeting cadence to coordinate…