Marketing Manager

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Full Time Crossroads Center, St Cloud, MN, US

3 days ago Requisition

Salary Range: $50,000.00 To $60,000.00 Annually

Summary

The Marketing Manager will be responsible for conceptualizing, directing, and implementing all aspects of a strategic marketing plan for a regional shopping center that is aligned with the property’s business goals and long-term vision, with the results of increased center foot traffic, sales productivity, and retention. Positively position the center and the Company in the marketplace and shopping center industry. Responsible for effectively communicating with consumers through appropriate communication channels.

Working cooperatively and collaboratively with General Manager and the Corporate Marketing Team to produce excellence in marketing quality and performance.

The Pillars of an SREG Marketing Manager

• Social Media
  • Social Media is a fundamental of the marketing program and the MM must have a full understanding and knowledge on current social media trends. This includes daily management of handles, best practices, trends, and the differences between each platform.
• Style
  • MM should follow portfolio guidance on Brand Image the “look and feel” for graphics/videos that are posted and how the social media account should look itself.
  • Required to know how to use a content creation tool such as Canva, iMovie, Clips, and Adobe Spark Post.
  • MM are responsible for Brand Voice the “personality” behind the mall including post/story copy, comments, and replies.
• Foundation
  • MM will be responsible for knowing when to post on all social media channels.
  • Should be aware of all partners social media account and follow them so they know when to tag accounts when partnering.
  • MM will be responsible for updating all property information on both Facebook and Instagram including hours, address, phone number, and any other general information.
  • MM will be responsible for managing any direct messages received from shoppers or tenants in a timely manner.
  • Must have a strategic mind set when choosing particular tenants to promote.
  • MM is expected to have a full understanding of onsite event activations such as the planning, executing, and hosting of all events in the center’s marketing program.
• Marketing Plans
  • In conjunction with General Manager and Field Marketing Manager, MM is expected to develop an annual marketing plan for the property that algins with the budget and portfolio guidelines.
  • A full year Marketing Plan is expected to be complete but is always fluid.
  • In conjunction with the General Manager each MM will need to prepare, review, and analyze the annual budget, as well as manage the reforecast to be on target throughout the year.
  • MM will be responsible for making sure the budget algins with all events.
  • MM are expected to review and analyze social media analytics to best shape future content for best optimal results.
  • MM must have a full understanding of the how put together a well thought out E-Blast and SMS communication messages for the center using portfolio specific program on weekly/bi-weekly basis.
  • MM are responsible for planning and executing other media busy necessary for the market such as radio and other digital advertisement.
  • MM will be responsible for any updates and any communication including hours, tenant updates, job postings, and events.
  • MM will be responsible for developing and managing an annual publicity plan including initiating, preparing, and distributing approved press releases and handling responses to media inquiries in accordance with SREG policy.
• Events
  • Developed and implement strategic center events and activations with the goal of increasing traffic, sales, social media, and center awareness.
  • Plan, coordinator and execute community relations events. Network professionally with appreciate community leaders and institutions.
  • MM are to be able to look at community wants and needs to see what events will work in their market.
  • MM will be responsible for strategically integrating their event plan with social media.
  • Events…