Associate Director of Admissions Marketing - MSUAASF Range D

## Associate Director of Admissions Marketing - MSUAASF Range DApplylocations:
St. Cloudtime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
August 24, 2026 (30 days left to apply) job requisition :
JR##
**** All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).
*****
* Working Title:

** Associate Director of Admissions Marketing - MSUAASF Range D
** Institution:
** St. Cloud State University
** Classification

Title:

** MSUAASF Range D
** Bargaining Unit / Union:
** 211:
Minnesota State University Association of Administrative Service Faculty
** City:
** St. Cloud
** FLSA:
** Job Exempt
** Full Time / Part Time:
** Full time
** Employment Condition:
** Unclassified - Unlimited Academic
** Salary Range:**$54,616.00 - $
** Job Description
** The Associate Director of Admissions Marketing is responsible for developing, aligning, and executing a comprehensive undergraduate admissions marketing strategy over the course of a recruitment cycle. This position leads the integration of communications across CRM platforms, digital and print marketing, and partnership-focused outreach, particularly supporting transfer student pipelines. The role exists to directly influence enrollment outcomes by ensuring timely, data-informed marketing strategies that respond to evolving recruitment priorities.

The position serves as a critical liaison between the Office of Admissions and campus partners, including Academic Affairs, Institutional Research, Information Technology Services, and University Communications.
** Responsibilities and Results
**** Academic Recruitment & Marketing — 45%*
* • Establish and execute a strategic recruitment communications plan aligned with enrollment goals 2
• Develop and manage transfer partnership marketing strategies and real-time communications needs
• Build and maintain cross-functional and external partnerships to support recruitment initiatives
** Admissions Communications — 30%*
* • Direct CRM strategy, website content, print materials, and digital/social platforms
• Develop and implement a comprehensive prospective student communications plan
• Ensure consistent, timely, and targeted messaging across all stages of the recruitment funnel
** Admissions Office Leadership — 15%*
* • Provide lead work direction to CRM Data Specialist
• Oversee CRM utilization, training, and data-informed communication strategies
• Develop and manage the admissions marketing budget
** Additional Duties — 10%*
* • Perform other duties as assigned in support of enrollment and institutional priorities
** Minimum Qualifications*
* • Master’s Degree and 3 years of Higher Education experience in Admissions, Advising, Enrollment Management or Marketing OR Bachelors Degree and 4 years of Higher Education experience in Admissions, Advising, Enrollment Management or Marketing.
• Graphic design experience
• Advanced knowledge of recruitment and enrollment practices
• Experience with a customer relationship management tool
• Advanced knowledge of marketing strategies
• Experience with social media platforms
• Ability to interact with multiple and diverse groups of people and a commitment to fostering a diverse working and learning environment
** Preferred Qualification*
* • Campus visit programming leadership experience
• Experience leading staff
** Other Requirements
** Please note that successful applicants must be eligible to work in the United States on or before the effective date of appointment. Eligibility includes being a U.S. citizen or national, a lawful permanent resident, or a foreign national authorized to work in the U.S. without the need for employer sponsorship. Employees must maintain work authorization without sponsorship for the duration of their appointment.
** Documents Needed to Apply
*** Resume/CV
* Cover Letter
* Unofficial Transcript(s)
** Work Shift (Hours / Days of work)
** 8:00am-4:30pm, Monday
- Friday
** About
* * The successful candidate will share St. Cloud State’s commitment to our mission, and in particular, the value we place in diversity, equity, and inclusion (DEI) as outlined in SCSU’s
** It’s*
* ** Time
* * strategic framework. Notably, we uphold the advancement of…