Digital Content Marketing Manager

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Full Time St. Cloud, MN, US

4 days ago Requisition

Salary Range: $ To $ Annually

At Stearns Bank, we’re helping people, entrepreneurs, small businesses, and local communities nationwide reach their full financial potential. Sound like something you want to be a part of? If so, we’re currently looking for a Digital Content Marketing Manager. This is a Connected Mobile Work Environment.

Come see how we’re doing business unusual and charting our own path to reimagine a more inclusive financial services and banking ecosystem for all.

• Employee Stock Ownership Plan & 401k Plan
• Healthcare (Medical, Dental, Vision, Telehealth, Life insurance)
• 12-week Paid Parental Leave and Medical Leave:
  With a cap of 20 weeks for eligible team members who qualify for both Medical and Parental Leave related to the birth of a child.
• $5,000 Family Care Reimbursement:
  Childcare, Elder Care, Student Loan Debt, Pet expenses, Down Payment Assistance
• PTO from 13 to 23 days depending on tenure. Cashout and Carryover options
• 10 Days Sick Time
• 11 Paid Holidays
• 2 Days Self Allowance Time
• Tuition Assistance

For this position, we anticipate a salary range between $110,000 - $120,000.Final employment offers will be dependent upon the selected candidate’s relevant qualifications and experience.

JOB SUMMARY

Stearns Bank is seeking an experienced Digital Content Marketing Manager to lead our Hub Spot-powered digital marketing strategy. This role is the cornerstone of our B2B digital engine responsible for building, executing, and optimizing high-performing campaigns, content, and web experiences that generate qualified leads and support business growth. The ideal candidate is proactive, anticipates project needs before they arise, and brings deep Hub Spot expertise alongside a hands‑on approach to content, SEO, and marketing automation.

RESPONSIBILITIES

• Own and manage the Hub Spot platform end-to-end across Content Hub, Marketing Hub, and CRM.
• Build and maintain complex workflows, automated nurture sequences, and multi‑touch campaigns.
• Create and deploy smart content experiences that personalize messaging based on lifecycle stage, industry, and persona.
• Build, manage, and optimize landing pages with compelling CTAs and A/B testing.
• Manage and update the Stearns Bank website using Hub Spot Content Hub, ensuring accuracy and brand consistency.
• Develop and execute a comprehensive B2B content strategy aligned to buyer journeys and business objectives.
• Analyze customer behavior, campaign performance, and website analytics to identify opportunities for continuous improvement.
• Develop testing roadmaps using A/B and multivariate testing to improve engagement and conversation rates, piloting new digital marketing strategies, customer experiences, and technologies.
• Write, edit, and manage high‑quality digital content including blog posts, case studies, whitepapers, emails, website copy, and social content.
• Collaborate with subject matter experts, sales, and product teams to translate complex financial topics into clear, compelling content.
• Own the organic search strategy, conduct keyword research, optimize on‑page content, and manage technical SEO best practices.
• Monitor and report on SEO performance using tools such as Google Search Console, SEMrush, or Moz.
• Plan and execute integrated B2B marketing campaigns from concept through measurement, including email, paid media support, and content syndication.
• Build and manage campaign assets within Hub Spot: emails, lists, enrollment criteria, workflows, and reporting dashboards.
• Track campaign KPIs, deliver regular performance reports, and optimize based on results.
• Ensure a consistent and compelling Stearns brand voice, messaging, and customer experience across all digital channels and marketing touchpoints.
• Analyze content and campaign performance, leveraging data and insights to optimize future content, improve engagement, and drive measurable business results.
• Monitor platform health, manage integrations, and ensure data…