Associate Director of Admissions Marketing - MSUAASF Range D

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Working Title:

Associate Director of Admissions Marketing - MSUAASF Range D

Institution:

St. Cloud State University

Classification

Title:

MSUAASF Range D

Bargaining Unit / Union:

211:
Minnesota State University Association of Administrative Service Faculty

City:

St. Cloud

FLSA:

Job Exempt

Full Time / Part Time:

Full time

Employment Condition:

Unclassified - Unlimited Academic

Salary Range:

$54,616.00 - $

Job Description

The Associate Director of Admissions Marketing is responsible for developing, aligning, and executing a comprehensive undergraduate admissions marketing strategy over the course of a recruitment cycle. This position leads the integration of communications across CRM platforms, digital and print marketing, and partnership-focused outreach, particularly supporting transfer student pipelines. The role exists to directly influence enrollment outcomes by ensuring timely, data-informed marketing strategies that respond to evolving recruitment priorities.

The position serves as a critical liaison between the Office of Admissions and campus partners, including Academic Affairs, Institutional Research, Information Technology Services, and University Communications.

Responsibilities and Results

Academic Recruitment & Marketing - 45%

* Establish and execute a strategic recruitment communications plan aligned with enrollment goals 2

* Develop and manage transfer partnership marketing strategies and real-time communications needs

* Build and maintain cross-functional and external partnerships to support recruitment initiatives

Admissions Communications - 30%

* Direct CRM strategy, website content, print materials, and digital/social platforms

* Develop and implement a comprehensive prospective student communications plan

* Ensure consistent, timely, and targeted messaging across all stages of the recruitment funnel

Admissions Office Leadership - 15%

* Provide lead work direction to CRM Data Specialist

* Oversee CRM utilization, training, and data-informed communication strategies

* Develop and manage the admissions marketing budget

Additional Duties - 10%

* Perform other duties as assigned in support of enrollment and institutional priorities

Minimum Qualifications

* Master's Degree and 3 years of Higher Education experience in Admissions, Advising, Enrollment Management or Marketing OR Bachelors Degree and 4 years of Higher Education experience in Admissions, Advising, Enrollment Management or Marketing.

* Graphic design experience

* Advanced knowledge of recruitment and enrollment practices

* Experience with a customer relationship management tool

* Advanced knowledge of marketing strategies

* Experience with social media platforms

* Ability to interact with multiple and diverse groups of people and a commitment to fostering a diverse working and learning environment

Preferred Qualification

* Campus visit programming leadership experience

* Experience leading staff

Other Requirements

Please note that successful applicants must be eligible to work in the United States on or before the effective date of appointment. Eligibility includes being a U.S. citizen or national, a lawful permanent resident, or a foreign national authorized to work in the U.S. without the need for employer sponsorship. Employees must maintain work authorization without sponsorship for the duration of their appointment.

Documents Needed to Apply

* Resume/CV

* Cover Letter

* Unofficial Transcript(s)

Work Shift (Hours / Days of work)

8:00am-4:30pm, Monday
- Friday

About

The successful candidate will share St. Cloud State's commitment to our mission, and in particular, the value we place in diversity, equity, and inclusion (DEI) as outlined in SCSU's It's Time strategic framework. Notably, we uphold the advancement of diversity, equity, and inclusion and engage in intentional actions to address systemic inequities throughout the university and surrounding environment. DEI values, practices, and strategies are embedded into the fabric of our institution and campus community, and they align with the priorities expressed in the Minnesota State system's Equity 2030 initiative.

SCSU expects all of its employees to help advance these practices and to contribute to the development of an anti-racist, inclusive community.

Employment for this position is covered by the collective bargaining agreement for the Minnesota State University Association of Administrative and Service Faculty (MSUAASF) which can be found at: https://(Use the "Apply for this Job" box below)./

St. Cloud State University is committed to excellence and actively supports cultural diversity. To promote this endeavor, we invite individuals who contribute to such diversity to apply, including minorities, women, LGBTQIA+, persons with disabilities and veterans. St. Cloud State University does not discriminate on the basis of race, sex, color, creed, religion, age, national origin, disability, marital status, status with regards to public assistance, sexual orientation,…