Business Development Representative

Job Title

Business Development Representative

Department:
Sales

Manager:
Senior Director of Growth Marketing

The Business Development Representative (BDR) plays a critical role in Geo Comm’s growth strategy by identifying, engaging, and qualifying high-quality leads for our sales pipeline. This role is ideal for a motivated, curious, and results-oriented professional who enjoys 1:1 outreach, researching potential customers, and building early-stage relationships that help drive revenue. You will be the first point of contact for many prospects, representing Geo Comm’s brand, value, and solutions.

• Lead Generation & Prospecting
  • Proactively identify and research potential customers within target markets, including public safety agencies, government entities, and technology partners.
  • Generate new leads through outbound calling, email campaigns, Linked In outreach, and other prospecting channels.
  • Maintain a high level of daily activity, including dials, personalized emails, and social outreach.
• Qualification & Pipeline Building
  • Qualify inbound and outbound leads using discovery questions to determine fit, interest, budget, and timeline.
  • Clearly articulate Geo Comm’s products, solutions, and value proposition in early conversations.
  • Schedule qualified meetings and hand off opportunities to the appropriate Account Executive or Sales Manager.
• CRM & Data Management
  • Accurately document all lead interactions, outreach activity, and qualification notes in CRM (Salesforce or similar).
  • Maintain clean, organized lead lists and ensure data integrity for consistent follow-up.
• Collaboration & Teamwork
  • Work closely with Sales, Marketing, and Product teams to refine outbound messaging and target the right buyer personas.
  • Provide feedback to marketing on campaign performance and market response.
  • Participate in regular sales pipeline reviews and team planning sessions.
• Performance & Metrics
  • Meet or exceed KPIs, including number of new leads generated, outreach activity, meetings booked, and qualified opportunities created.
  • Monitor personal progress and actively look for opportunities to improve conversion rates and outreach success.

• Participates in regular one-on-one discussions with manager, and in team and department meetings, as required.
• Performs other duties as requested by the Senior Director of Growth Marketing.
• Functions as a team member by assisting, supporting, and encouraging other employees in any way possible.
• Improves self in any way possible to enhance job performance.
• Performs related work as required, willingly and eagerly.
• Meets deadlines as required.
• Regular, predictable attendance is an essential function of this position.
• Promotes the Company, its Mission, Core Values, programs, and achievements to the public and other employees.

• Customer Commitment
• Continuous Improvement and Innovation
• Prioritized Urgency
• One Team
• Empowered Accountability

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not to be construed as an exhaustive list of all job duties performed by the personnel so classified.

Education: Bachelor’s Degree in Business, Marketing, GIS, or related field

Related

Experience:

• 1-3 years of sales development, business development, or lead generation (technology or public safety preferred)
• Strong communication skills
• Experience with CRM platforms

• Experience in consultative selling public safety communications-related products and services within local and state government markets with a proven sales track record.
• Current presence, prior or existing professional experience, and established relationships in the pertinent sales territory with local, state, and commercial public safety communications stakeholders.
• Thorough understanding of fundamental GIS principles and technologies, and the application of GIS technologies in public safety communications technically and operationally.
• Thorough understanding of the technical and operational aspects public safety communications, in general.
• Ability to establish and maintain…