Director of Sales - North America

Lead Growth. Shape Strategy. Protect the World's Most Critical Industries.

At Det-Tronics, our mission is simple:
Every Life Safe and Sound.

As a global leader in industrial fire and gas detection, safety automation, and life‑safety technologies, we protect people, facilities, and critical infrastructure across the world’s most demanding industries. As part of Spectrum Safety Solutions, our technology is trusted by customers in energy, LNG, chemicals, marine, data centers, clean energy, and manufacturing across more than 20 countries.

We’re looking for an accomplished commercial leader to drive our next phase of growth across North America. If you’re energized by building high‑performing teams, winning complex strategic opportunities, developing executive customer relationships, and leading commercial transformation, we’d like to meet you.

The Regional Sales Director – North America is responsible for leading Det‑Tronics’ commercial strategy and execution across the United States, Canada, and Alaska.

This executive leadership role owns regional business performance including orders, revenue, profitability, pricing, market share, and strategic growth
—while leading a high‑performing sales organization focused on delivering exceptional customer value.

You’ll lead Regional Sales Managers, Business Development Managers, and strategic channel partners while partnering closely with Product Management, Engineering, Marketing, Operations, and Executive Leadership to execute the Det‑Tronics strategic plan
, accelerate portfolio growth, and strengthen our position as the industry leader in industrial life‑safety solutions.

• Champion the Det‑Tronics Growth with Customer Focus strategy across North America.
• Align commercial priorities, investments, and resources with enterprise growth objectives.
• Build a customer‑centric culture that delivers long‑term partnerships, exceptional customer experiences, and sustainable profitable growth.
• Drive strategic initiatives that strengthen market leadership, increase customer loyalty, and expand the installed base.
• Develop and execute the North America commercial strategy aligned with the Det‑Tronics strategic plan.
• Own the Annual Operating Plan, delivering profitable growth through revenue, orders, margin, and market share expansion.
• Translate enterprise strategy into clear regional priorities, measurable objectives, and execution plans.
• Drive disciplined commercial execution through KPIs, forecasting, pipeline management, and business reviews.

• Lead, coach, and develop a high‑performing team of Regional Sales Managers, Business Development Managers, and channel partners.
• Foster a culture of accountability, collaboration, customer focus, and continuous improvement.
• Recruit, develop, and retain exceptional commercial talent while building a strong succession pipeline.

• Develop and execute regional pricing strategies that maximize profitable growth.
• Maintain pricing discipline, discount governance, and commercial consistency across the region.
• Ensure forecasting accuracy, CRM excellence, and data‑driven decision‑making that delivers predictable business performance.

• Increase adoption of the complete Det‑Tronics portfolio, associated brands, and new product introductions.
• Identify new markets, emerging customer applications, and strategic growth opportunities.
• Partner with Product Management and Marketing to successfully launch new products and strengthen market positioning.

• Optimize distributor, representative, OEM, system integrator, and EPC partnerships.
• Expand market coverage while improving partner capability, accountability, and customer engagement.
• Develop effective go‑to‑market strategies that increase customer reach and regional growth.

• Champion execution of enterprise strategic initiatives across North America.
• Lead commercial transformation, organizational change, and continuous improvement initiatives.
• Ensure regional priorities, investments, and…