Channel Marketing Manager, Projects & Specs req

Channel Marketing Manager, Projects & Specs

Work Mode:
Onsite

Location:

Onsite, 4 days/week – Kohler, WI

Channel Marketing Manager – Project & Specs is responsible for developing, owning, and implementing marketing strategies, programs, and promotions targeted at Kohler’s multifamily and hospitality customer base. This includes identifying customer needs and business opportunities within the multifamily & hospitality channels.

Additionally, the Channel Marketing Manager – Project & Specs is responsible for all aspects of activating & executing digital & traditional marketing campaigns along with website content strategy targeting audiences of Projects & Specs. Responsible for Tradeshow and event strategy for the channel.

• Lead Strategic Marketing Initiatives:
  Develop and execute high-impact marketing strategies that drive growth across the multifamily and hospitality channels, with a focus on innovation, profitability, and long-term brand equity.
• Channel Expertise:
  Serve as a subject matter expert in the multifamily and hospitality space, leveraging deep industry knowledge and market insights to shape Kohler’s positioning and value proposition.
• Go-to-Market Leadership:
  Design and implement go-to-market strategies for a complex, indirect customer base, including developers, ownership groups, general contractors, hotel flags, architects and designers, engineers, distributors, and trade partners, ensuring alignment across sales, product, and marketing functions.
• Sales Alignment &
  
  Collaboration:
  
  Partner closely with the Director of Project & Specs Sales and Business Development Managers to align strategic priorities, OKRs, and timelines for program development, execution, and renewals.
• Financial Ownership:
  Demonstrate strong financial acumen with direct responsibility for the Projects & Specs P&L, driving decisions that balance growth, margin, and operational efficiency.
• Customer & Stakeholder Engagement:
  Build and maintain strong relationships with key customers, sales executives, and internal stakeholders to ensure seamless execution and feedback-driven improvement.
• Cross-Functional Influence:
  Coordinate and influence across diverse functional teams, including category strategy, demand planning, supply chain, legal, customer service, pricing, sales enablement, and communications, to drive conversion and channel success.
• Market Intelligence & Innovation:
  Maintain a thorough understanding of industry trends and competitive dynamics to ensure Kohler remains at the forefront of channel strategy, product bundling, and service innovation.
• Product
  
  Collaboration:
  
  Engage directly with product teams to guide the planning and development of offerings tailored to builder and multifamily needs, ensuring market relevance and differentiation.

• Champion the Kohler Brand:
  Ensure consistent, strategic representation of the Kohler brand across the multifamily and hospitality channels, protecting brand integrity while driving relevance and resonance with target audiences.
• Lead Asset Strategy & Development:
  Oversee the creation of marketing assets and tools that support channel growth, establishing clear processes and cross-functional collaboration to drive conversion of target accounts.
• Plan & Execute Channel Programs:
  Develop and implement marketing programs, promotions, and support initiatives tailored to the multifamily and hospitality channels, with a focus on driving engagement, loyalty, and sales performance.
• Collaborate on Product Strategy:
  Partner with category strategy teams to analyze product performance within the multifamily and hospitality channel, identify gaps, and recommend new product opportunities that align with market demand and growth objectives.
• Monitor Market Dynamics:
  Stay ahead of industry trends, market sizing, and competitor activity to inform strategic decisions and proactively address product and promotional gaps.
• Drive Category Management Excellence:
  Lead comprehensive category management strategies across product lines and channels to elevate brand awareness, customer satisfaction (NPS), and overall sell-through performance.
• Measure & Communicate Impact:
  …