Regional Sales Manager - Upper Midwest

Established in 1921, Sheboygan Paint Company is a privately owned general industrial coatings manufacturer with national distribution capabilities and a diverse, compliant product portfolio. Ranked 18th among North American paint and coatings manufacturers, we excel at manufacturing innovative coating solutions. We are trusted for adding premium value to our customers' industrial coatings processes and aim to be the most recognized family-owned industrial paint company in America.

At Sheboygan Paint Company, we foster a collaborative and inclusive culture that values innovation, integrity, and excellence. We are committed to the growth and development of our employees and believe in providing a positive work environment where everyone can thrive.

The Regional Sales Manager is responsible for driving profitable sales growth within an assigned geographic territory and managing key customer relationships. This role partners cross-functionally with Research & Development, Technical Service, Customer Service, and Operations to execute sales strategies, expand market presence, and deliver exceptional customer value. The Regional Sales Manager ensures consistent execution of company sales processes, achieves revenue and margin targets, and represents the organization professionally in the marketplace.

• Develop and execute strategic plans and account plans to achieve sales growth targets.
• Effectively conduct new business development: identify and qualify new accounts, understand needs and provide solutions, conduct trials, quote pricing and programs, and close opportunities.
• Build customer relationships and deploy consultative selling skills to understand customer needs and provide tailored solutions.
• Plan time and travel effectively, and partner with technical service counterpart, to maintain contact with customers, develop new accounts and respond to needs.
• Respond promptly to customer needs and inquiries, providing recommendations, solutions and troubleshooting as necessary.
• Use data and organization to manage territory, prospect, and understand trends and opportunities.
• Build strong relationships internally with other sales leaders, technical service, customer service, R&D, and other cross‑functional colleagues.
• Other duties as assigned by the Director of Sales & Marketing.

• Resides in MN, WI, ND, SD, IA.
• Five (5) years or greater territory sales experience in Industrial coatings. Bachelor's Degree in relevant field.
• High level of organization and ownership.
• Strong “hunting” skills with track record of new business development.
• Strong communication, collaboration, and relationship‑building skills.
• Able to pass a drug screen and background check.
• Must have a valid driver's license and clean driving record.

• Driving regularly to customer sites, plants, distributors, and job sites (may require travel by car/van and occasional overnight trips)
• Walking within warehouses, factories, and job sites — sometimes on uneven surfaces
• Standing for extended periods during customer visits, demos, plant tours
• Capability to climb stairs, steps, and ladders when visiting industrial environments

• Some roles expect lifting of samples, product literature, small equipment. Typical range: up to 25–50 lbs (11–23 kg) (exact weight varies by employer)
• May need to load/unload sales materials or displays from vehicles

• Hand‑eye coordination for demos and product presentations
• Using mobile devices, laptops, and POS tools

• Good vision (with or without correction) for reading product specs, labels, safety info
• Hearing adequate for conversation in noisy environments
• Ability to communicate clearly in person and via phone/video

Sales Managers in coatings often visit:

• Job sites with noise, dust, or odors

They must be able to:

• Wear required PPE (hard hat, safety glasses, steel‑toe boots)

• Depending on territory size, travel may be frequent and sometimes long
• Must be able to work from vehicle/mobile office for periods

Qualified candidates looking to make an impact at our growing company, apply today: