Sessional Instructional Assistant - JREHS - Markets and Strategy

Sessional Instructional Assistant - JRE
410H1 S
- Markets and Competitive Strategy

Course number and title
:
Sessional Instructional Assistant - JRE
410H1 S
- Markets and Competitive Strategy

• Course description
  :
  Introduces the basic concepts, frameworks and methodologies useful to managers in crafting and executing entrepreneurial business strategies in technology-based companies. In the first part of the course, students gain an understanding of the external, internal, and dynamic environments of a business and the elements of a superior competitive position. In the second part, we focus on designing and delivering customer value, which involves strategic decisions about segmentation, targeting and positioning, and tactical decisions related to product introductions, marketing communications, distribution channels and pricing.
  
  In the third part of the course, we build on these fundamentals and examine challenges related to innovation and industry dynamics, such as industry life cycles, disruptive technologies, product renewal, and the relationship between R&D and commercialization.
• Estimated course enrolment
  : 100 (25 per practical section)
• Number and size of positions
  : 1 position (Head SIA) at 90 hrs, up to 3 positions (SIA) at 80 hrs
• Scheduled sections
  :
  Wednesdays 6-8 p.m.
• Sessional dates of appointment
  :
  July 2 - Sept 15, 2026
• Salary
  : $54.27/hour
• Minimum qualifications
  :
  PhD or Masters with a strong background in marketing and strategy. Engineering background is an asset, as is previous teaching experience.
• Preferred qualifications
  :
  PhD or Masters with a strong background in marketing and strategy. Engineering background is an asset, as is previous teaching experience in this or a similar course.
• Description of duties
  :
  The teaching for this course will be synchronous online with in-person invigilation of a final exam required in September and grading required in September. SIAs will a) Hold weekly case‑study analysis sessions for ~25 students); b) grade assignments, mid‑terms and final assessment; c) invigilate in‑person final exam; d) assist with the development of case study material for the course; e) other duties, as assigned.
  
  Head SIA will have additional responsibilities for coordinating tutorial sessions and assisting with course administration.

Closing Date
: 06/17/2026, 11:59PM EDT

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The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission. The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

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Communications, Marketing Communications, Engineer, Marketing, Engineering, Strategy