Controller American Wholesale and Retail

Controller – Retail & Wholesale (Full‐Time, Remote‐Friendly)

About the Company

The Company is a 12-year old consumer brand in an outdoors category. We go to market through mass market retailers like Walmart and Dick’s Sporting Goods, marketplaces like Amazon, and direct-to-consumer as a monthly subscription box. The business was formerly a venture-backed company, and is now under new ownership and operating with a cash-flow focused strategy for long-term business viability.

Position Overview

The Company is looking for an experienced Corporate Controller to lead bookkeeping, accounting and compliance. The individual will also support high-priority strategic initiatives, FP&A and investor communications. This position reports to the Chief Executive Officer and is supported by an experienced Fractional Chief Financial Officer.

Core responsibilities

● Close/process leadership – Own full cycle (AP, AR, payroll, inventory, accrued landed cost) and drive an < 8‐day close.

● Reporting & controls – Issue monthly/quarterly GAAP statements, variance analysis, cash‐flow forecasts, and covenant calculations; design control environment suitable for a sub‐$100 M company.

● Inventory & COGS – Maintain perpetual inventory, standard costs, and shrink/obsolescence reserves across 3PLs and consignment programs.

● Borrowing‐base & covenant management – Prepare availability certificates, eligibility testing,and collateral audits for our ABL line.

● Tax & compliance – Register and file U.S. multi‐state sales/use tax, franchise, and federal returns; oversee external CPA for income taxes.

● System ownership – Administer Quick Books Online, , Tax Jar, SPS Commerce and any data‐warehouse connectors; spearhead new integrations.

● Strategic finance – Partner with CEO & Fractional CFO on budgets, SKU margin analytics, vendor negotiations, M&A diligence.

What makes you the right fit

● Technical depth + sleeves‐rolled‐up attitude. You’ve done the reconciliations yourself before leading others; nothing is “beneath the Controller.

● 8+ years in product businesses that sell to Walmart/Target and direct‐to‐consumer; comfortable with chargebacks, slotting, co‐ops.

● Proven ABL reporting experience (eligibility tests, inventory appraisal support).

● Solid command of U.S. sales/use, franchise, and federal taxes for multi‐state sellers.

● Data agility—excel at pulling messy CSVs/EDI files and shaping them via Excel/Sheets, Power Query, or SQL.

● Communication & judgment. Ability to state, defend, and document accounting positions with auditors, lenders, and executives.

● Bachelor’s in Accounting/Finance plus CPA strongly preferred; public‐accounting foundation a bonus.