Marketing & Advertising Specialist

Marketing & Advertising Specialist

Info West –

Location:

St. George, Utah

Info West is seeking a dynamic, creative, and results-driven Marketing & Advertising Specialist to lead our marketing efforts, generate leads and elevate our brand across all platforms.

The ideal candidate will have the vision, experience, and enthusiasm to build and execute strategies that amplify our presence, attract new customers, and strengthen company culture from the inside out.

At Info West, our ultimate objective is: “To Provide the Ultimate Internet Experience, one customer at a time.” We are looking for someone who can tell our story in powerful and authentic ways—someone who can communicate who we are, what we do, and why we love doing it.

You’ll be expected to develop, execute, and continuously optimize Info West's digital marketing strategy across paid advertising, social media, SEO, email marketing, video, and website performance, using data-driven analytics to maximize customer acquisition, brand growth, and return on investment.

Beyond customer-facing initiatives, this leader will also oversee in-house needs such as swag, internal morale efforts, and employee support programs to ensure our culture remains strong and inspiring.

• Develop and implement comprehensive marketing and advertising strategies that align with Info West’s mission and growth goals.
• Oversee brand development, advertising campaigns, digital strategies, and community engagement efforts across multiple markets.
• Identify emerging trends and markets to strategically expand Info West’s reach and seize new opportunities.

• Build a marketing team to deliver high-impact campaigns on time and on budget.
• Foster a collaborative and creative environment where ideas thrive and results matter.
• Partner with the executive team and team leads to support and align with company-wide strategic objectives.

• Represent Info West as a positive and professional ambassador in the communities we serve.
• Build and maintain strong relationships with schools, cities, towns, community groups, nonprofits, and local organizations.
• Develop creative sponsor ships and partnerships that align with Info West’s mission and values.
• Coordinate Info West’s presence at local events, community celebrations, and industry conferences.
• Support youth programs, athletic teams, and charitable initiatives through marketing and branding campaigns.
• Ensure that community involvement efforts not only promote Info West but also strengthen trust, goodwill, and long-term relationships across our service areas.

• Manage in-house branding and swag programs to promote company pride.
• Coordinate morale-building initiatives, recognition events, and internal communication campaigns.
• Support cross-team collaboration and employee engagement.

• Design campaigns to drive customer acquisition and retention with measurable results.
• Oversee the creation and distribution of press releases, newsletters, and marketing content.
• Enhance Info West’s online presence, including social media, web, and digital advertising.
• Collaborate with sales leadership to maximize customer acquisition strategies including attending event sponsor ships and sales functions.

• Develop and track marketing KPIs to measure success and provide executive-level reporting.
• Continuously evaluate campaign performance and optimize strategies for maximum ROI.

• Plan, launch and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, You Tube, Tik Tok and other digital platforms.
• Manage advertising budgets to maximize return on investment.
• Develop audience targeting strategies and retargeting campaigns.
• Perform continual A/B testing of creative, messaging, offers and landing pages.
• Monitor campaign performance daily and make data-driven adjustments.
• Develop and execute local SEO strategies to increase organic search visibility.
• Plan, produce and oversee short-form video content for Facebook, Instagram, Tik Tok and You Tube.
• Develop automated…