Social Media and Influencer Specialist

Social Media and Influencer Specialist

Are you passionate about social media, influencer marketing, and crafting engaging content? If so, we want you to be a part of our dynamic marketing team! As a Social Media and Influencer Specialist, you'll have a fantastic opportunity to advance your career in a vibrant, fast-paced environment where creativity and performance are key.

In this role, you'll collaborate closely with the Head of Consumer Marketing, play a pivotal role in developing innovative social media strategies, and engage with communities and influencers to elevate our brand's visibility and reach. If you're ready to make a meaningful impact and grow in your expertise, come join us!

This role requires working onsite at our Saint George, Utah office. Applicants must live in Utah.

Your Responsibilities

• Manage and publish content across owned social media channels (Instagram, Tik Tok, Facebook), assist in developing and maintaining a social content calendar, and monitor social channels for engagement and issues.
• Research and identify potential influencer partners, execute outreach communication, and maintain influencer databases.
• Assist in creating welcome kits and campaign materials, coordinate product logistics, and ensure influencers have the tools they need for successful collaborations.
• Collect and organize user-generated content, perform basic video/image editing, and publish approved content to social channels.
• Repurpose organic content for paid media use, adapting formats to meet specifications across various platforms.
• Collaborate with external agencies on campaign objectives, track deliverable timelines, and maintain organized documentation.

Requirements

• Associates degree in Marketing, Communications, Advertising, or a related field, or equivalent hands-on experience.
• 1-2 years of experience in social media marketing, influencer marketing, or a related role at a business, brand or agency; internship experience will also be considered.
• Familiarity with major social media platforms and their content formats.
• Basic video and photo editing skills using tools such as Cap Cut, Adobe Premiere Rush, Canva, or similar.
• Experience with or exposure to influencer and social media marketing platforms (e.g., Impact, , AspireIQ, Hootsuite, Sprout Social, or similar).
• Strong organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously.
• Excellent written and verbal communication skills for crafting clear, on-brand content.
• A proactive and collaborative mindset with a passion for social media and digital culture.
• A passion for outdoor recreation and adventure is a big plus.

Our Culture – What Drives Us

• Be Customer Obsessed – Relentlessly focus on delivering exceptional outcomes for every customer.
• Dare To Do – Take bold action and move forward with confident initiative.
• Own It – Take responsibility, follow through, and deliver with accountability.
• Together We Thrive – Collaborate openly and succeed as one unified team.
• Driven By Data – Let facts, insight, and analytics guide every decision.
• Embrace the Adventure – Stay adaptable and bring energy to every new challenge.

What We Offer:

• Competitive Salary: $45,000-$55,000 based on experience, with potential profit-sharing bonuses every 6 months.
• Comprehensive Benefits Package:
  Enjoy a total rewards benefits and a compensation package.

Ready to Join Us?

If this role sounds like a fit, please fill out our quick 3-minute, mobile-friendly application. We look forward to meeting you!