Regional Marketing Strategist

Own the revenue growth of a portfolio of franchise locations, coaching owners on the marketing and sales habits that grow their business.

Back Nine is a fast-growing 24/7 indoor golf and simulator franchise with premium simulator tech in private, climate-controlled bays, where golfers of every level practice, play, and improve year-round. Behind every location is a franchise owner building a business, and behind every owner is our marketing team.

Back Nine is one of the fastest-growing indoor golf franchise concepts in the country, built on premium experiences, strong unit economics, and a modern, performance-driven marketing engine. As we scale, our focus is no longer just generating leads; it is making sure every franchisee converts those leads into revenue.

The Regional Marketing Strategist is the team member accountable for that outcome. This is not a CRM support role or a campaign-execution seat. You will own a regional portfolio of franchisees and be measured on their revenue growth and their outcomes, not your activity. You will work directly with franchise owners as their marketing and sales coach: setting targets, installing proven plays, reading the data, and intervening early when a location starts drifting.

You will coach them on how to sell (speed-to-lead, follow-up, membership conversion, referrals, and corporate clients) and hold them accountable to doing it.

Your highest-leverage window is a franchisee's first 90 days. You'll meet every new owner as they come online, build their book of business, wire up speed-to-lead response habits, and set the trajectory so they start strong and stay strong. Beyond that window, your energy goes to the franchisees who need the most help.

• Own a regional portfolio of franchisees and be accountable for their top-line revenue and membership growth.
• Score every franchisee on a red / yellow / green health model and run your calendar accordingly, most attention to red, minimum attention to green.
• Build and maintain a 90-day revenue plan for each franchisee tied to their current position and growth target.
• Run the onboarding kickoff, a strategy meeting with every new franchisee in their first 90 days: baseline, revenue and membership targets, and first campaigns.

• Speed-to-lead: coach and enforce fast, consistent first contact with every new lead, and build the follow-up cadences that turn contacts into booked demos.
• Selling fundamentals: teach franchisees how to build and work a book of business, follow up with the right people, handle objections, and close (including booking-to-show-to-membership conversion).
• Retention & expansion: coach member retention, win-back, and reactivation of dormant accounts.
• Growth channels: help franchisees pursue corporate / group / B2B clients and stand up referral programs that compound.
• Paid media guidance: help owners build, read, and optimize Meta and Google ad campaigns (spend, targeting, creative, cost-per-lead).
• Scalable resources: develop playbooks, scripts, SOPs, and short training videos so coaching scales beyond 1:1 time.

• Run the intensive turnaround track ('Q School') for franchisees who are in the red category (a structured 8-12 week program to get them growing again).
• Hold franchisees to activity and outcome commitments; surface persistent under-performance to leadership early.
• Drive a non-negotiable first campaign launch within 30 days of a new franchisee's onboarding.
• Be the eyes and ears of your region and share a weekly 'what's working' insight with your Marketing Strategist team.
• Report monthly to leadership on wins, blockers, and resource needs; spread proven tactics across the network fast.

The role runs on a structured rhythm across three horizons:

1:1 working sessions with active and at-risk franchisees (what ran, what happened, what we adjust); a portfolio performance scan; real-time campaign activation support; a shared 'what's working this week' insight.

Regional performance review; a group coaching session introducing one new play; updated 90-day plans; a Regional Insights report to leadership.

Full portfolio scoring; playbook refresh based on proven results; goal-setting with each franchisee; a regional training event and the next Q School cohort.

• Demonstrated experience in sales, sales enablement, sales coaching, or customer success with a clear revenue mandate.
• Strong grasp of lead conversion fundamentals: speed-to-lead, follow-up cadence, pipeline management, objection handling, and closing — with an understanding of membership / recurring-revenue sales cycles and the ability to coach someone else to close better.
• Comfort coaching and holding others accountable, able to balance genuine support with firm accountability.
• Working fluency with CRM platforms (Go High Level  preferred; Hub Spot / Active Campaign relevant). Enough of an understanding to read pipelines,…