Sales Support

Full-time Sales Support

Our Sales Support personnel split their time between covering sales routes when needed, stocking beverages at customer locations, assisting in special events, and providing training to other sales support staff. This job is for those who are flexible, enjoy traveling around, and like to do different things every day.

• Order writing. Utilize software programs to write orders for our accounts.
• Merchandising. Rotate, face, and stock merchandise at our accounts, including repeatedly lifting product up to 50lbs.
• Creating displays. Work with other sales support staff to build displays.
• Special events. Assist the sales team in setting up various special events.
• Product knowledge. Learn the products we offer to successfully meet our customer’s needs and demands.
• Teamwork. Coordinate and communicate with the General Sales Manager, Team Lead, Sales Representatives, and other sales support staff to meet our customer’s expectations.
• Perform other duties as assigned.

• Competitive pay.
• Great health benefits
  • Medical – Three low premium plans: a completely free plan for you and your family with a generous company HSA contribution; a low-cost plan with an HSA contribution; a low deductible plan with an FSA option.
  • Low-cost dental plan.
  • Low-cost vision plan.
• Other ancillary benefits
  • 401(k) plan with company match
  • Company-paid life insurance
  • Company-paid accidental death and dismemberment
  • Company-paid short-term disability
  • Voluntary short-term disability
  • Voluntary long-term disability
  • Accident insurance
  • Critical illness insurance
  • Hospital insurance
  • Paid parental leave
  • Paid time off
  • Paid sick time
  • Discounted product
  • Mileage reimbursement – employees are compensated per mile for use of their own car.
  • Cell phone reimbursement – option of company phone or reimbursement for own cell phone.
  • Opportunity for advancement – internal career progression.
  • Product discounts – generous employee discounts on product purchases.

• A valid driver’s license and adequate auto insurance. Sales Support staff drive from customer to customer.
• Reliable transportation – drives own vehicle.
• Ability to obtain the proper licensure – required to obtain a MLCC license.
• Stable work history – proven reliability during training.
• Self-direction – can work largely alone within a team.
• Customer service and problem-solving skills – must communicate with customers and employees.
• Ability to bend and lift product – must repeatedly bend and lift items up to 50lbs for entire shifts.

Chicago native Larry Gary settled in Hastings, MI, where he owned and operated a bowling alley. In 1963, Larry and his wife, Joan, moved to the Grand Rapids area, where Larry founded Kent Beverage. Detroit native Tim Sullivan, with his brother Mike, founded Sullivan Brothers Construction on the east side of the state. After seeing friends thrive in the beer distribution business, Tim purchased Grand Rapids' B&B Beer in 1977.

Both companies grew and flourished, passing from one generation to the next, each strengthening its roots in Michigan. Eventually, on May 13, 2013, Kent Beverage and B&B Beer merged to form Alliance Beverage – a company committed to being the “Preferred Distributor” for everyone it interacts with.

From day one, Alliance prioritizes recruiting top talent and upholds the highest standards of integrity, teamwork, and respect, aiming to enrich the lives of associates, customers, suppliers, and the community. By offering a diverse range of quality products and a supportive, accountable environment, Alliance continually seeks to create positive and lasting relationships.

Today, Alliance Beverage is a team of over 550, proudly serving more than 6,000 customers across Western Michigan. With three distribution centers and six sales offices, team members are not just employees—they’re neighbors who’re actively involved in the communities they serve.