Category Manager, PFNA, Target

Your primary responsibility is to serve as a snacking category expert at Target and Frito-Lay. As Category Captain for Chips and Multipack, you will lead with objective, data-driven insights that elevates the total snacking aisle — from POG development, assortment architecture, and shelf space allocation to insight development, reporting, and business performance storytelling.

• Lead end-to-end Category Captaincy for Chips and Multipack at Target, acting as an objective advisor to Target Buyers and delivering POG, assortment, and space strategies grounded in consumer and shopper truth.
• Own planogram development and management — from data-driven shelf architecture and space allocation recommendations through the full Target POG building and submission process.
• Serve as a foremost resource on the snacking landscape — synthesizing macro consumer trends, health and wellness shifts, permissible indulgence patterns, emerging segment growth, and competitive dynamics into a forward-looking point of view.
• Advise across the broader snacks category, identifying white space opportunities, cross-segment dynamics, and assortment gaps that give Target a sustainable competitive advantage in the snacking aisle.
• Support Store-level POG execution through partnering across Frito’s regional DSD network to identify solutions and foster executional partnerships

Your secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior across products, geographies, cohorts, and occasions — driving Target's snacking learning agenda and informing category planning.

As a Category Manager within the North American Insights & Intelligence organization, you will serve as the leading voice on snacking at Target and a Category Captaincy lead for the POG-building process. You will be required to:

• Lead planogram development and manage Target's POG submission process for Chips and Multipack — leveraging AI and automation tools to drive POG-build efficiency and deliver next-level shelf recommendations grounded in shopper and category data.
• Track and synthesize key trends shaping the snacking landscape — including consumer macro shifts, permissible snacking, on-the-go formats, value tier dynamics, and emerging segment growth — translating these into strategic category guidance and line review recommendations.
• Develop category reviews and assortment recommendations that reflect a total-category perspective across snack segments, incorporating syndicated data (Circana, NielsenIQ, Panel), shopper insights, and competitive intelligence into a clear, compelling narrative.
• Develop insight-based reporting, seasonal program assessments, and assortment impact studies that translate performance trends into actionable recommendations
• Stay ahead of industry developments, retail innovation, AI-enabled category management capabilities, and best practices — continuously building expertise that strengthens Target's position in snacking.
• Partner cross-functionally with key stakeholders.

Compensation and Benefits:

• The expected compensation range for this position is between $110,700 - $185,250.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:
  Medical, Dental,…