EContent Manager; Web Content Management

Overview

Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what’s never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness—We are Proudly Connected.

Purely Driven.

It’s more than a quality product in a quality package. It’s more than driving sales and revenue. It’s about educating consumers on how to enhance the relationship with their pets. It’s about making pet food, snacks, and litter a shopping experience. And contributing to the world in such a way that we can impact the chances of every dog or cat living a healthier life.

This is eCommerce at Nestlé Purina — and it’s all done through agile ways of working, calculated risk-taking, meaningful collaboration, and a data-driven mind set.

As an eContent Manager within our eCommerce Marketing group, you’ll drive the strategy of the digital shelf with a strong understanding of brand content, digital merchandising and retailer algorithms. What does your day-to-day look like? You will develop eContent strategies & best practices, educate brand teams, and ensure requirements are met to drive the eCommerce business. You must be able to find your ‘square’ — find passion in the work you do and develop meaningful partnerships with your customers.

And if you’re naturally collaborative, curious, proactive, and digitally driven, you’ll fit right in.

• Develop eContent strategies & advance best practices to drive findability and conversion
• Synthesize consumer, category, competitive, and retailer insights to develop strategies and bring A/B test opportunities
• Effectively communicate strategies and best practices to internal and agency teams
• Ensure strong creative direction and requirements compliance to produce engaging and compelling eContent
• Demonstrate strong cross-functional collaboration with Sales, Category, Vendors and Agency partners to provide robust performance, competitive insights, and opportunities to develop Best-In-Class eContent
• Drive eContent strategic planning, calendar execution, and measurement through soliciting cross-functional input, defining priorities and delegating tasks effectively
• Lead continuous optimization planning, execution and measurement

• Bachelor’s Degree
• 5+ years of experience in eCommerce, Digital Marketing, eContent, SEO or equivalent
• 3+ years of experience working with eCommerce management platforms (ex. Stackline, NIQ, Commerce IQ)
• 2+ years of experience working with content publishing platforms (ex. Salsify, Syndigo) and project management tools (ex. Adobe Workfront)

• 1+ years of experience in digital shelf analytics, paid search and retail media is preferred
• Must be able to travel up to 10%

The approximate pay range for this position is $95,000.00 to $. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits.

Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers ().

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional…