Manager Customer Business eComm

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

The Manager, Customer Business owns all components of selling, business planning, forecasting and trade spending within the assigned customer/portfolio of brands for BCH. The Manager owns a large percentage of a customer team/s volume. Due to the size of their business, they are responsible for significant dollar and profit volume and, therefore, have extra accountability and influence on impacting total customer business plan achievement.

The incumbent is directly responsible for maximizing the four sales controllables: assortment, pricing, promotion and digital shelf placement strategy. The Manager is responsible for developing and executing the annual business plan within assigned customer/portfolio of brands. These plans should focus on accomplishing quarterly/annual sales volume with effective and efficient trade execution as well as deliver against long term strategic partnership objectives and JBP agreements.

They are directly accountable for delivering seamless in market execution via monthly forecasting, productive trade promotions, and meeting daily demands of the customer, while managing their trade spending to the allocated budget.

• Responsible for achieving volume and KPI objectives through successful sell in and execution of sales controllables for a large percentage of BCH business, while owning key sales processes & deliverables within assigned portfolio
• Lead annual business planning across assigned customers, ensuring alignment to quarterly/annual sales goals, business priorities, and long‑term strategic partnership objectives.
• Own leading execution and portfolio management at the customer—including category and JBP discussions—leveraging cross‑functional partners across marketing, finance, sales strategy, eCommerce capability team, supply chain, and customer strategy as necessary.
• Lead ecommerce strategy including promotions, digital shelf excellence, pricing architecture, and traffic/conversion improvement initiatives.
• Execute monthly forecasting to ensure Bayer meets/exceeds all customer supply metrics. Forecasting includes baseline business, new item pipelines, and promotional volume.
• Manages trade budget and deduction resolution to stay within budgets/estimates (trade budget managed to 12% of bottom-line total).
• Use appropriate tools/programs to meet all compliance and audit requirements.
• Audits and evaluates retail execution to identify opportunities and operational challenges.
• Provides direction to third party vendors to optimize retail execution, customer planning, or category management.
• Integrates and analyzes multiple data sources to create selling strategies and programs that deliver win win outcomes through innovation and collaboration.
• Collaborates with customer strategy team to develop customer specific innovation, support programs (providing the overall dollar impact to the business bottom line) in alignment with brand strategies and demographics with a focus on improving distribution, merchandising, pricing, and shelving.
• Develops new item sales plans, strategies, and tactics in order to achieve agreed to headquarter and retail objectives.
• Ensure timely and accurate data analysis for distribution build, promotion evaluation, execution, planning, and development of assigned customer.
• Aligns customer specific marketing strategies and tactics that result in actionable sales plans with other area businesses to ensure business alignment with national priorities and sales objectives.
• Maintains ongoing market awareness and competitive activity…