Enrollment Director, Alpha - $200,000​/year USD

You have delivered difficult news to a family before—news that cost you a metric, a manager's expectation, or a commission check. In this role, delivering that news is the work itself.

Alpha operates a private K–12 school network where students complete academic work in roughly two hours per day and dedicate the remainder to building applicable skills. The test results validate the model. This is a full-time, on-site position based at a single campus within one of 12 U.S. markets:
Los Angeles, Santa Barbara, La Jolla, or Malibu, CA;
Austin, TX;
Atlanta, GA;
Boca Raton, FL;
Boston, MA;
Chicago, IL;
Greenwich, CT;
Nashville, TN; or Park City, UT. You will select your preferred market during the application process.

Families pay a significant premium and conduct extensive due diligence. They will pose challenging questions about academic rigor and expectations within the first ten minutes of conversation. The model functions only when enrolled families are genuinely aligned with it. In a small cohort environment, a single misaligned family affects the experience for everyone.

You will manage the complete admissions lifecycle for one campus. Initial inquiry, fit assessment, campus visit, shadow day, and enrollment decision—all with you as the point of contact from first outreach through the student's first day. A typical week includes: responding to all inquiries within four hours, guiding a skeptical parent through the afternoon program structure, facilitating a shadow day, maintaining complete records in Hub Spot, and delivering a decision to a family that their child would be better suited elsewhere.

You will manage 20 or more prospective families concurrently, each at a different stage. You make the fit determination, and you communicate the outcome directly, in person, using your own judgment and language.

The network is expanding, and operational practices are evolving accordingly. Those who establish success in a market create the FAQs, define fit criteria, and set the standards inherited by subsequent campuses. They also become the trusted reference point affluent families in their city share with one another.

This position is on-site at one campus, in person, every day. Candidates who succeed in this role typically come from: admissions and enrollment roles at selective educational institutions; high‑value consumer sales where the family was the client, such as luxury real estate, private wealth advisory, or premium professional services; and hospitality or private service operations involving white‑glove client experiences.

• Managing the full enrollment experience for every prospective family, from initial inquiry through onboarding, and conducting a substantive needs assessment before presenting the program.
• Maintaining a pipeline of 20 or more active families simultaneously, responding to every inquiry promptly and reviewing applications on a daily basis.
• Facilitating campus tours, open houses, information sessions, and shadow days that clearly communicate who the program serves and who it does not.
• Making the admission or decline recommendation and personally delivering the decision to the family.
• Updating Hub Spot and the student information system (SIS) following every interaction, leveraging AI tools such as ChatGPT or Claude for preparation and summaries, and providing weekly pipeline reports to leadership.

• Pursuing enrollment targets at the expense of fit. A family who enrolls and departs is a worse result than a family you decline upfront.
• Having your fit assessment overridden to preserve a relationship or achieve a yield goal.
• Following scripts, executing call blitzes, or offering discount‑based closes.
• Transferring families through multiple coordinators, or awaiting committee approval for standard communications.
• Conducting superficial tours that avoid substantive questions.

Enroll families who are genuinely aligned with one campus, and ensure that even declined families experience the process as professional and respectful.

• 3 or more years in a client‑facing role where the buyer was an…