Strategic Marketing & Business Development Manager

Onsite

St. Louis, MO, USA

Full time

JR116826

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!

The Strategic Marketing & Business Development Manager acts as the internal expert on market trends, dynamics, and customer needs. This role is pivotal in defining where to play by translating market insights into actionable strategies, investment priorities, and long-term growth opportunities aligned with business objectives. The Market Manager is responsible for market segmentation, analyzing market size and growth rates, and developing strategies to drive solution development.

They also lead market research, maintain the Copeland market model, and assess competitive, industry, and regulatory trends to inform cross-functional teams.

• Develop and deliver the Copeland Business Strategy Plan, including marketsizing, key trends analysis, and competitor insights

• Create market roadmaps to guide product and solution development

• IdentifyM&A opportunities and develop strategic roadmaps

• Conduct value assessments to support value propositions

• Gather and analyze Voice of Customer insights to understand market challenges, customer needs, and regulatory impacts

• Monitor competitive strategies and end-user requirements to influence specifications and market strategies

• Define market segmentation, targeting, and prioritization to guide resource allocation and strategic focus

• Translate market insights into clear growth initiatives and align cross-functionally (Product, Portfolio Marketing, Commercial teams) to drive execution

• Embed market intelligence into planning cadences (e.g., AOP, strategy reviews) to ensure decisions are data-driven and aligned

• Market growth and share vs. plan

• Revenue and profitability by market

• Delivery and execution of 5-year market strategy

• M&A pipeline quality and success

• Adoption and impact of market insights in business decisions

• Minimum 5+ years of experience in market research, strategy development, or a related field

• Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies

• Advanced proficiency with data analysis tools, market modeling platforms, and visualization tools for market sizing, segmentation, and performance tracking

• Strong analytical and problem-solving skills rooted in data-driven decision-making and strategic planning

• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence

• Deep commitment to ownership, continuous learning, and taking proactive steps to improve business outcomes

• Bachelor’s degree in marketing, business administration, economics, engineering or a related field

• Ability to travel 30%
  PREFERRED EDUCATION, EXPERIENCE, &
  
  SKILLS:
  
  

• Master’s degree in marketing, business administration, economics, engineering or a related field

• Advanced knowledge of market segmentation,…