Marketing Director

Director of HR and Talent at Knowledge Lake

POSITION OVERVIEW

In this role, you will make Knowledge Lake the obvious operating system for Document Service Providers by launching a repeatable ABM engine, proof-rich content, and sales enablement that converts cess in this role is measured by pipeline contribution, CAC payback, and conversion of named accounts into Starters/POCs.

FUNCTIONS OF THE JOB

Essential Functions

• ABM & demand gen. Operate a named-account engine: paid search on RFP terms, SEO, webinars, events, partner co-marketing.
• Content & communications. Own the proof engine: case studies, customer videos, PR, analyst relations, executive bylines - always with measurable outcomes.
• Sales partnership. Co‑own Starter (POC) targets with the CRO; support RFPs with mirror‑ready language.
• Rev Ops partnership. Define MQLs, routing SLAs, attribution; monitor CAC payback with Finance; tune campaigns to payback.
• Measurement ownership: Ownership of KPIs – e.g. pipeline contribution, CAC payback period, and MQL conversions.
• Own the plan & calendar. Build and run a quarterly marketing plan tied to the sales cadence.
• Variable Marketing budget. Define, track, and forecast spend; demonstrate ROI and CAC payback on all major initiatives.
• Team building. Hire/coach team. Provide mentorship, performance feedback, and career development opportunities to direct reports.

POSITION QUALIFICATION REQUIREMENTS

The following are the minimum qualifications an individual needs in order to successfully perform the duties and responsibilities of this position. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Experience

• 7-12+ years in B2B SaaS marketing with ownership of pipeline and pricing/packaging; you’ve built ABM in a channel‑like or services‑heavy market.
• Evidence you’ve taken AI/automation products from pilot to production (SLG/Healthcare/Insurance/Education a plus).
• You’ve produced case studies with hard metrics and run analyst briefings or PR launches.
• Comfort with sales choreography (workshops, pilots, RFP cycles) and partnering with PS/CS for references.
• Tools:
  Hub Spot, 6sense (or equivalent), webinar platforms, CMS, analytics (GA4/BI), and sales enablement tools.
• BPO/DSP, content services, or IDP background.
• On‑camera interviewing skills for customer videos.
• Proven experience leading and managing people, including hiring, coaching, and performance management.

Skills/Abilities

• Operator first. Clear plan, daily metrics, weekly adjustments.
• Story + math. You can write the paragraph, build the deck, and show the payback.
• One‑team. You align Sales, Product, CS, and Rev Ops; no silos.
• Bias to ship. Fast, quality assets now; iterate with proof.
• Leadership. Demonstrates leadership aligned with company values, fostering collaboration and psychological safety.

Travel

• Travel ~25–35% as needed to accelerate pipeline: round tables, customer interviews, events.

SUPERVISORY DUTIES

• Directly manage and coach a small marketing team, including specialists, coordinators, and/or managers.
• Provide clear performance expectations with regular feedback.
• Foster an inclusive, collaborative team culture that encourages creativity, accountability, and professional growth.

• Director

• Full‑time

• Marketing
• Software Development