Marketing Tracking Specialist

Marketing Tracking Specialist owns the technical implementation and governance of marketing and website tracking. This role is responsible for ensuring accurate, scalable, and privacy-compliant data collection across websites, platforms, and media channels. The specialist will implement and maintain Google Tag Manager configurations, manage GA4 event frameworks, and support advanced tracking initiatives—including server-side tracking—while working closely with analytics, media, and development teams.

At Cannonball, we value thinkers and doers, people who not only generate big ideas but also bring them to life. In return, you’ll join a team of 45+ passionate Cannonballers committed to creating excellent work and making clients insanely happy.

Minimum Qualifications

• 4+ years of hands-on digital tracking implementation experience, including at least:
  • 3+ years Google Tag Manager
  • 3+ years GA4 implementation
  • 2+ years paid media tracking integrations
  • Multi-site tracking architecture experience
• Must live in the metro St. Louis area (or be willing to relocate) and work from the Cannonball office at least three days per week, with flexibility based on client and team needs

Preferred Experience

• Experience with Conversions APIs (Meta, Google Ads Enhanced Conversions, etc.)
• Familiarity with consent management platforms (CookieScript, One Trust, etc.)
• Experience working alongside developers (Django, React, Shopify, CMS platforms)
• Experience with CRM or backend integrations (Hub Spot, APIs, webhooks)
• Basic SQL or data analysis experience for validation and QA

This job description outlines the general nature and level of work expected in this role. It is not an exhaustive list of responsibilities, duties, or qualifications. Team members may be required to perform other duties as assigned.

Cannonball is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or veteran status.