Amazon Marketplace Manager

Location: St. Louis

Amazon Marketplace Manager (Full-Time)

A leading consumer products company in the infant and family care industry is seeking a data-driven, hands-on Amazon Marketplace Manager to own and grow its Amazon presence. This role is responsible for strategy and execution across Amazon Seller Central, including catalog management, performance marketing, inventory planning, and channel analytics. The ideal candidate is deeply fluent in Amazon's ecosystem, highly analytical, and skilled at cross-functional collaboration to drive sustainable marketplace growth.

Key Responsibilities
Marketplace Strategy & Operations

• Own the day-to-day management of Amazon Seller Central, serving as the primary point of contact for all marketplace operations.

• Develop and execute a channel strategy aligned with brand, pricing, and distribution objectives.

• Build and maintain high-performing product detail pages, ensuring SEO-optimized titles, bullets, descriptions, and backend keywords.

• Continuously monitor and improve search ranking, Buy Box performance, and content quality scores.

Advertising, Merchandising & Promotions

• Plan, launch, and optimize Amazon PPC campaigns (Sponsored Products, Brands, Video, and Display) to achieve sales and efficiency targets.

• Lead keyword research, bid management, and A/B testing to improve ACOS, ROAS, and conversion rate.

• Define and execute promotional calendars including Coupons, Lightning Deals, Prime Day, and seasonal events.

• Partner with creative and brand teams to develop A+ Content, Brand Store pages, and on-brand imagery that drive conversion and brand equity.

Inventory Planning & Fulfillment

• Collaborate with supply chain and demand planning teams to forecast Amazon demand and maintain optimal stock levels.

• Manage FBA replenishment, shipment creation, and inventory health to minimize stockouts, excess inventory, and related fees.

• Monitor lead times, sell-through, and replenishment cadence to support new launches and key promotional periods.

Analytics, Reporting & Optimization

• Track and analyze KPIs including sales, traffic, conversion, category share, ACOS, ROAS, and contribution margin.

• Build and maintain performance dashboards, presenting regular business reviews with insights and recommended actions.

• Conduct pricing, content, and assortment analyses to identify growth opportunities and risks.

• Monitor competitive landscape, including pricing, content, and promotional activity, and adjust strategy accordingly.

Customer Experience & Brand Integrity

• Monitor customer questions, feedback, and reviews, coordinating timely responses and resolutions.

• Implement initiatives to improve product ratings, review volume, and overall customer satisfaction.

• Work with internal stakeholders to address product quality or service issues surfaced through Amazon feedback.

Compliance & Account Health

• Stay current on Amazon policies, programs, and best practices, proactively adjusting listings and operations to remain compliant.

• Manage account health metrics, addressing policy warnings, listing suppress ions, and performance notifications.

• Prepare and submit appeals or remediation plans when necessary to resolve compliance issues.

Qualifications & Skills

• 3+ years of hands-on experience managing Amazon Seller Central for a consumer products brand or agency clients.

• Demonstrated success driving revenue growth and improving profitability on Amazon through listing optimization and advertising.

• Deep understanding of Amazon marketplace mechanics, including algorithms, Buy Box dynamics, and policy requirements.

• Experience with sales planning, demand forecasting, and inventory management in an e-commerce environment.

• Strong proficiency with Excel and Amazon-related tools (e.g., Helium 10, Jungle Scout, Data Dive, or similar) for keyword research and analytics.

• Ability to interpret complex data sets and translate insights into clear actions and priorities.

• Excellent communication and organizational skills; comfortable partnering with marketing, sales, operations, and finance.

• Proven track record of ownership, urgency, and delivering measurable results in a fast-paced setting.

• Ability to work on-site in an office environment on a regular basis.