Paid Search Strategist

Job Description

Job Description

Here s the 411:
We re looking for a proactive Paid Search Strategist to join our team and use their expertise to drive client success. This is an incredible opportunity for someone with the right skill set, personality, and values to make this position their own and help manage the growth of a rapidly developing agency.

• Deep understanding of Google Ads and Microsoft Ads platforms, is a must (required 3-5 years)
• Previous agency experience is strongly preferred.
• Experience running Paid Social campaigns including but not limited to Meta Ads and Linked In Ads, including a deep understanding of building custom audiences (required 2 years).
• Possess a working knowledge of advanced bid strategies powered by machine learning in each ad platform.
• Experience in running Paid Ad campaigns, regularly reviewing and optimizing for campaign performance.
• Responsible for writing conversion-focused ad copy and adjusting as needed.
• Experience driving campaign performance, based on client goals by aligning keywords, ad copy and landing page copy in the client target market.
• Experience working in a fast-paced, strategy-driven work environment.
• An eagerness and ability to learn, and curiosity to dig into data and trends within platforms such as AI, Spy Fu, SEMrush, Ahrefs, Google Analytics etc.
• Confident and effective communication skills as you will be sharing ideas and results both internally and externally.
• CRO experience through the validation of landing page A/B and multivariate testing.
• Exemplify our Core Values:
  Caring, Curious, and Competitive.

• Attend internal and external client meetings to better understand the client s business and goals and discuss strategy.
• Monitor and manage all ad campaigns and adjusting as necessary, including daily monitoring/pacing budgets.
• Understand and evaluate data and explain results to internal team and client team, tying results to client’s expectations and goals.
• Use advanced call tracking methods to qualify conversions.
• Develop PPC strategies aligned with business objectives.
• Create ad copy and testing variations for performance optimization.
• Set up campaigns across platforms like Google Ads, Microsoft Ads (Bing), and social platforms.
• Manage Google Ads, Bing Ads, and other PPC platforms.
• Structure campaigns with appropriate ad groups, match types, and bidding strategies.
• Set budgets, bids, and targeting options (e.g., location, device, audience).
• Track key performance indicators (KPIs) like CTR, conversion rate, cost-per-click (CPC), and ROAS.
• Analyze search query reports to refine keyword targeting.
• Conduct landing page analysis to improve conversion rates.
• Create weekly/monthly reports on campaign performance.
• Use Google Analytics, Google Ads Reports, and third-party tools to analyze user behavior.
• Identify opportunities for growth and providing data-driven recommendations.
• Keep up with Google Ads updates, algorithm changes, and industry trends.
• Test new PPC strategies and automation tools.
• Explore emerging platforms like Tik Tok Ads, Amazon PPC, and programmatic advertising.
• Work with SEO, content, and social media teams for integrated marketing efforts.
• Communicate with clients or stakeholders about campaign performance and recommendations.

• Highly competitive pay (with tremendous ability to grow further).
• Employee health, dental, vision, and life insurance provided at no cost to you.
• A robust streaming package of services so you can watch documentaries, (Netflix, Paramount, HULU and more), to stay up to date on industry trends, and/or enjoy your downtime paid for by the company.
• Generous PTO offerings (that grows over time).
• Eligibility to participate in the company 401(k) with a free 3% percent company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after only six months with us.
• All major holidays off, plus the week between Christmas and New Years--in addition to your normal vacation time.
• Culture to be who you are. We work with employees on a personal development process to promote their individual  Super Power Zone . We help…