Marketing Intelligence Analyst
Listed on 2026-08-17
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IT/Tech
Digital Marketing, CRM Systems & Management -
Sales
CRM Systems & Management
Who is Tech Electronics?
We provide systems and services that help our customers work smarter, feel safer, and collaborate more effectively. Tech Electronics is a technology services organization headquartered in St. Louis, Missouri with seven offices across the Midwest.
At Tech Electronics, we specialize in low voltage life safety and communication systems in the education, healthcare, construction, government, commercial-industrial, and worship industries. From fire alarm installation and testing to security cameras and video surveillance, our tailor-made solutions deliver connection and protection.
Why Tech Electronics?At Tech Electronics, we pride ourselves on bringing a unique family atmosphere to an ever-evolving technology marketplace. We recognize that our people made us special when we opened our doors over 60 years ago, and they continue to do so today.
We prioritize giving motivated individuals opportunities to find their gifts, develop their talents, and live their lives to the fullest. If you're looking for a job that's more than just a job, our Tech family is waiting for you!
What's in it for you- Health, Vision & Dental Insurance on DAY ONE
- Paid Time Off & Accrued Personal Time
- Tuition Reimbursement
- Long term & Short-term disability
- Generous Holiday Schedule
- Hybrid office schedule (select positions)
- Immense Growth Opportunities
- Relaxed Family Culture
- Teladoc, Surgery Plus, & other medical benefits
- Ongoing training and manufacturer certification opportunities
- Career advancement within a growing technology integrator
Job Summary
The Marketing Intelligence Analyst transforms customer data, market intelligence, sales insights, and performance analytics into actionable opportunities that support lead generation and sales enablement.
Working cross-functionally with Marketing, Sales, Technology Directors, and company leadership, this role researches customer and market growth opportunities, builds target audiences, executes the data and workflow components of campaigns, optimizes marketing and sales enablement technologies, and uses data, automation, and reporting to improve marketing effectiveness, sales productivity, and pipeline growth.
Key Responsibilities Marketing Intelligence & Market Research- Conduct market and customer research to identify growth opportunities by geography, industry, technology, customer type, and market trends.
- Analyze Tech Electronics' customer base and target markets to identify cross-sell, upsell, whitespace, and new business opportunities.
- Develop Ideal Customer Profiles (ICPs), target account strategies, and audience recommendations to support marketing and sales initiatives.
- Research initiatives based on regional sales needs, Technology Director initiatives, company priorities, and competitive or market activity.
- Analyze customer, lead, opportunity, campaign, website, and sales data to identify trends, gaps, and opportunities that support lead generation and sales effectiveness.
- Develop and maintain dashboards and reporting for MQLs, SQLs, conversion rates, campaign performance, pipeline activity, website performance, and other key marketing metrics.
- Maintain website analytics and Google Analytics reporting to evaluate traffic, user behavior, conversions, lead sources, and overall website effectiveness.
- Translate data into actionable insights and recommendations for Marketing, Sales, and company leadership.
- Support campaign discovery by using customer, market, and performance data to identify audiences and opportunities for demand generation.
- Partner with the Digital Marketing Strategist to translate research, regional requests, and business needs into targeted campaign opportunities.
- Build campaign audiences, target account lists, segmentation, and supporting data, while coordinating the data and workflow components needed for launch.
- Monitor campaign results and provide insights to improve targeting, future campaign strategy, and lead generation performance.
- Build and maintain prospect lists, account intelligence, sales cadences, workflows, and other resources that support Sales outreach and campaign follow-up.
- Configure and maintain sales enablement tools and processes that improve prospecting, lead follow-up, customer engagement, and sales productivity.
- Execute sales enablement components of marketing campaigns, including audience assignment, outreach workflows, lead routing, and follow-up processes.
- Serve as a key user and resource for Account…
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