Lead Generation & Growth Marketing Specialist

Overview

Concordia Publishing House - A Lutheran Church - Missouri Synod Organization Full Time

If you're energized by data-driven marketing, creative campaigns, and work that helps advance Gospel-centered resources, this role is for you. As a Lead Generation & Growth Marketing Specialist, you'll design and execute multichannel campaigns that expand CPH's reach, strengthen customer engagement, and support the mission of the Church.

Your work will help connect ministry leaders, educators, congregations, and families with resources that enrich faith and strengthen discipleship.

• Use strategy, creativity, and analytics to fuel CPH's growth and customer engagement
• Design and execute integrated lead‑generation campaigns across email, paid search, social, website, and print
• Identify key audience segments and tailor messaging to each group
• Partner with creative teams to build conversion-optimized landing pages, ad content, and email signups
• Collaborate with product marketers to support new releases and ministry-specific needs
• Report on campaign performance and adjust tactics to maximize impact
• Conduct A/B tests and analyze results to refine marketing strategies
• Research opportunities, evaluate ROI, and recommend data-driven improvements

• Bachelor's degree in marketing, business, communications, or related field
• 1+ year of marketing experience (digital preferred)
• Strong communication, creativity, and analytical skills
• Experience with Hub Spot or similar marketing automation tools
• Ability to research, problem-solve, and adapt quickly
• Familiarity with Adobe Creative Suite (preferred)
• Knowledge of CPH products and LCMS culture is a plus

At CPH, your work contributes to a mission that spans more than 150 years - providing Christ-centered resources that support the Church worldwide. Every campaign you create helps place Gospel-focused materials into the hands of people who need them. Your marketing skills can have a lasting, meaningful impact.