Sr. Communications Strategist

Additional Information About the Role

BJC Health Marketing and Communications is seeking a dynamic and experienced Senior Communications Strategist to support Barnes-Jewish Goldfarb School of Nursing (GSON). This role will work to elevate GSON’s mission and maintain the voice of the college while adhering to BJC Health editorial style and brand guidelines. This position will develop communications and content strategies, plans, and materials to inform and engage students, faculty, and staff;

manage executive communications; partner with local and system leadership to plan for and manage crisis communications; and work alongside marketing and other account team colleagues on cross-functional projects.

This role requires 4 days in office.

BJC Health Care is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14hospitals and multiple community health locations.

Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.

BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.

Role Purpose

Lead communications for internal and/or external audiences that further the strategic goals and objectives of the organization. Projects may include newsletters, brochures, annual reports, other collateral materials, news releases, media relations, crisis communications support, social media and web content.

Responsibilities

• Leads and manages internal and/or external communications across multiple HSOs and/or on behalf of BJC Shared Services for the entire organization. Utilizes appropriate communication methods and tools to target information to diverse and segmented/targeted audiences. Manages work of C&M team members and Shared Services team members.
• Conducts and/or oversees research, interviews, writing, editing, approvals, coordination of production of collateral materials; or logistics surrounding proactive and reactive media opportunities, including crisis communications; assists HSO PIO in command center. Reviews/edits/counsels on revisions to ensure communications deliverables align with plan objectives and HSO strategic goals.
• Analyzes communications challenges and provides recommendations to HSO management, or other teams, regarding special communications needs to develop communication strategies and plans to support their business plans. Provides strategic counsel on issues management and crisis response. May serve as HSO spokesperson or PIO.
• Develops and implements multimedia projects/campaigns, events/media relations plans for internal and external audiences. Oversees project work assigned to other team members, including Shared Services resources. Accountable for client relations and overall results, including meeting or exceeding team and project deadlines.
• Identifies areas where there are opportunities to improve communication efforts. Creates and implements plans to effectively address…