Growth Marketing Manager

Growth Marketing Manager

The Republic of Tea is a progressive and socially conscious business recognized as a leading purveyor of nearly 400 all-natural premium teas, herbs and gifts. In keeping with our whimsical identity as an independent Republic, we refer to our employees as Ministers, sales representatives as Ambassadors, consumers as Citizens and our retail partners as Embassies. As a family-owned company, we are dedicated to sharing our prosperity through meaningful philanthropic partnerships and creating opportunities for learning and growth within our TEAm.

Join us and become part of a collaborative, purpose-driven culture where you can grow your career, expand your network, and help lead the tea revolution.

The Republic of Tea is looking for a strategic and results-driven Growth Marketing Manager to lead integrated marketing initiatives that drive Ecommerce growth, customer acquisition, engagement, retention, and revenue performance. In this role, you will help expand brand awareness, deepen customer relationships, and drive measurable business results across multiple marketing channels and customer touchpoints.

In this role, you will develop and execute growth-focused marketing strategies that connect promotional planning, product launches, paid social, affiliate marketing, email and lifecycle marketing, direct mail, and performance analytics into a cohesive customer growth plan. You will partner closely with Ecommerce, Creative, Marketplace teams, and external agency partners to ensure campaigns are strategically planned, effectively executed, measured, and optimized.

The ideal candidate is both a strategic thinker and hands‑on marketer who thrives in a fast‑paced environment, enjoys cross‑functional collaboration, and is passionate about using data, creativity, and customer insights to drive measurable business results.

• Own the promotional marketing calendar across The Republic of Tea's Ecommerce business and key growth initiatives.
• Develop seasonal campaign plans that support business goals, product priorities, revenue targets, and customer engagement
• Lead product launch strategy, including channel planning, messaging direction, promotional support, and post‑launch review
• Translate business priorities into clear campaign briefs, timelines, deliverables, channel plans, and success metrics
• Partner with Ecommerce, Creative, Digital Marketing, Marketplace, and agency partners to ensure coordinated execution across channels
• Lead promotional planning, including offer strategy, campaign timing, merchandising themes, and key selling moments
• Partner with Ecommerce to align homepage, landing page, product page, and site merchandising priorities with marketing plans
• Identify opportunities to improve customer journey, conversion, engagement, and repeat purchase behavior
• Ensure marketing plans align with inventory, product availability, merchandising priorities, and business goals
• Lead paid social strategy in partnership with agency and internal Creative resources
• Define campaign priorities, audience strategy, creative testing direction, and performance goals
• Own affiliate marketing strategy, including partner mix, promotional alignment, program performance, and growth opportunities
• Evaluate paid social and affiliate performance, including revenue, ROAS, acquisition, conversion, commission efficiency, and customer quality
• Lead email strategy, including campaign planning, segmentation, testing, promotional messaging, and performance analysis
• Develop lifecycle marketing strategy to improve customer engagement, repeat purchase, retention, and long‑term customer value
• Identify opportunities to improve the customer journey across email, site experience, paid media, post‑purchase touchpoints, and SMS/MMS where applicable
• Partner with Digital Marketing and Creative resources to ensure retention campaigns are well‑planned, brand‑right, and performance‑informed
• Own quarterly direct mail and catalogue strategy, planning, and execution in partnership with internal teams and external partners
• Develop catalogue themes, timing, circulation priorities, promotional alignment, and performance…