Marketing and Communications Associate

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Marketing and Communications Associate

Full Time St. Louis, MO, US

SUMMARY:

The Marketing Coordinator supports the planning, coordination, execution, and evaluation of marketing and communications initiatives for Betty Jean Kerr People’s Health Centers and its programs and services. This position serves as a key member of the Marketing, Communications & Engagement team and assists with digital marketing, social media, website content, traditional marketing, public relations, internal communications, community engagement, special events, and organizational brand management.

The Marketing Coordinator is a highly organized, creative, and deadline-driven professional who can manage multiple projects simultaneously from concept through completion. The position works collaboratively with departments, clinical teams, leadership, vendors, community partners, and other stakeholders to ensure marketing initiatives are timely, accurate, brand-aligned, and supportive of organizational priorities.

DUTIES AND RESPONSIBILITIES:

Essential Duties and Responsibilities:
Includes the following; other duties may be assigned.

Marketing & Communications Coordination

• Supports the development and execution of integrated marketing and communications strategies that increase awareness of the organization, programs, services, providers, locations, and community initiatives.
• Coordinates marketing projects from initial request through completion, including timelines, content development, approvals, production, distribution, and follow-up.
• Develops and maintains marketing calendars, project timelines, campaign schedules, and related tracking documents.
• Assists with writing and editing marketing materials, organizational communications, promotional content, patient-facing materials, presentations, and other collateral.
• Works with internal departments to gather information and translate organizational priorities into clear, engaging, audience-appropriate communications.
• Ensures marketing materials and communications are consistent with organizational branding, messaging, voice, and visual identity.
• Coordinates with external printers, designers, media representatives, promotional vendors, photographers, and other marketing partners as needed.

Digital Marketing & Social Media

• Supports day-to-day management of organizational social media platforms and digital communications.
• Develops, schedules, and publishes engaging social media content aligned with organizational priorities and campaigns.
• Assists with creating social media graphics, short-form video, photography, reels, stories, and other digital content.
• Monitors social media engagement, comments, messages, mentions, and emerging trends and escalates issues when appropriate.
• Maintains an organized social media content calendar to ensure consistent and strategic communication.
• Supports paid digital advertising and social media campaigns, including campaign coordination, audience targeting, creative development, monitoring, and reporting.
• Tracks digital performance metrics and assists with analyzing reach, engagement, conversions, audience growth, and campaign effectiveness.
• Identifies opportunities to strengthen the organization's digital presence and engagement with patients and community audiences.

Website & Online Presence

• Coordinates routine website content updates, including services, providers, locations, events, news, announcements, and organizational information.
• Reviews website content regularly for accuracy, functionality, consistency, and timeliness.
• Works with appropriate staff and vendors to facilitate website revisions and enhancements.
• Supports search engine optimization (SEO) efforts through effective content development, keywords, metadata, and other established practices.
• Assists with maintaining accurate organizational information across online directories, search engines, and other digital platforms.
• Monitors website analytics and assists with reporting on traffic, user behavior, referrals, and campaign performance.

Public Relations & Media Support

• Supports organizational public relations and earned-media activities.
• Assists with drafting media alerts, news releases, talking points, media pitches, fact sheets, organizational background materials, and other media communications.
• Maintains and updates media contact lists and related databases.
• Assists with…