Insides Sales Manager

Description

The Inside Sales Manager is essential to cultivating strong customer relationships, leading both inbound and outbound sales initiatives, and supporting the company’s growth in the fire protection industry. This role also oversees a team of Inside Sales Specialists, providing them with clear guidance, coaching, and ongoing support.

The essential functions include, but are not limited to the following:

• Manage and grow a portfolio of existing customer accounts.
• Respond to inbound inquiries and proactively reach out to potential customers.
• Prepare quotes, process orders, and follow up to ensure customer satisfaction.
• Investigate and resolve any price discrepancies and distributor sales issues promptly.
• Educate customers on product offerings and track customer preferences to support sales initiatives.
• Lead, coach, and develop a team of Inside Sales Specialists to achieve performance goals.
• Conduct regular performance reviews and provide ongoing feedback and training.
• Establish and refine sales processes to improve efficiency and customer experience.
• Collaborate with cross‑functional teams including Marketing, Finance, and Operations to align on sales strategies and resolve customer or order‑related challenges.

• Build and maintain strong relationships with contractors, distributors, OEMs, and end users.
• Provide technical guidance on product selection and applications (firefighting foams, sprinklers, valves, etc.).
• Collaborate with the technical and engineering teams to meet customer requirements.
• Support client accounts, facilitate communication, and ensure a positive client experience.
• Facilitate client onboarding including documentation, product education and ongoing support.
• Respond to client questions and concerns, offering timely and accurate information to facilitate a smooth onboarding experience.
• Work closely with the sales team to align on client expectations and ensure consistent service experience.

• Monitor team workload, set priorities, and ensure timely completion of sales activities.
• Meet or exceed monthly and quarterly sales targets.
• Maintain up‑to‑date accurate records in the CRM (e.g., Salesforce) and produce regular sales reports.
• Generate and present reports on sales activities, customer feedback and market trends.
• Monitor competitor activity and contribute to strategic planning.
• Maintain accurate and up‑to‑date pending sales forecasts and communicate them proactively to Finance and Administration.
• Work with other members of the sales team, operations and marketing group in executing new business opportunities and/or securing sales for that region.

• Oversee administrative workflows to ensure the sales team has the tools, information, and resources needed for success.
• Update and maintain key sales and client forms such as new account forms and trade show forms, ensuring accuracy and ease of use.
• Support Client Relationship Managers with administrative and sales activities.
• Develop and implement process improvements to enhance team efficiency and customer support.
• Review reports and materials prepared by team members for accuracy and alignment with company guidelines.
• Provide backup to sales team to support clients and sales team members.
• Prepare reports, correspondence, and presentations using Microsoft Office Suite (Windows, Microsoft Word, Excel, PowerPoint, and Access).
• Communicate directly with customers as needed to follow‑ups, schedule meetings or resolve issues.
• Respond to phone inquiries from customers and vendors.
• Participate in the planning and execution of company marketing activities such as conferences and shows.
• Organize and support sales meetings, marketing events and trade shows.
• Collect, prepare and distribute Point‑of‑Sales (POS) material and flyers.
• Manage the shipping of trade show materials of our Green Bay office.

• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• Preferred; equivalent experience considered.
• Previous experience supervising or mentoring sales or administrative staff is strongly…