Brand Manager, Commercial (St. Louis MO

Brand Manager, Commercial (St. Louis MO)

MGP Ingredients is a leading supplier of premium distilled spirits and food ingredient solutions. Its Distilling Solutions segment provides bourbons, whiskeys, ryes, gins, and vodkas to craft and multinational brands. MGP's own Branded Spirits business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer as well as the 2023 acquisition of Penelope Bourbon, known for its wide range of uniquely blended expressions.

Ingredient Solutions delivers nutritional, functional wheat- and pea-based ingredients aligned with consumer trends. The company operates in locations across the Midwestern U.S., and overseas in Northern Ireland and Mexico.

Support the Director, Trade Marketing and Mid/Value Brands in delivering profitable growth across the mid and value spirits portfolio—including Everclear, Ezra Brooks, St. Brendan’s, Juarez, Arrow, Pearl and several other brands. This role provides full end-to-end brand management with an emphasis on commercial execution: full P&L accountability, physical availability, pricing and revenue growth management, trade programming, and portfolio and packaging innovation.

Because these brands compete primarily on commercial fundamentals rather than consumer communications, the Commercial Brand Manager drives value creation through rigorous management of the four Ps—Product, Price, Place, and Promotion—with particular depth in distribution presence, in-store visibility, and price‑pack architecture.

• Own the annual brand planning process for assigned mid and value brands, including setting brand objectives, strategies, and financial targets aligned to the broader portfolio plan
• Carry full P&L accountability: manage net revenue, gross margin, A&P investment, and profitability targets for each assigned brand
• Develop and execute the full marketing mix across all four Ps—Product, Price, Place, and Promotion—with a commercial lens appropriate to each brand’s channel and customer profile
• Translate long-term portfolio strategy (set by the Director) into annual plans with clear KPIs, milestones, and resource requirements
• Prepare and present brand performance updates, annual business planning materials, and strategic recommendations to the Director and senior leadership
• Partner closely with Finance to align on revenue, margin, and A&P targets throughout the annual planning cycle and during in‑year forecasting reviews; collaborate with Sales leadership to ensure brand plans are grounded in channel and customer realities

• Drive physical availability across channels by setting and tracking distribution targets (numeric and weighted) for each assigned brand by market, channel, and account tier
• Develop channel‑specific activation strategies for off‑premise (chain and independent retail), on‑premise, and value/club channels; prioritize SKUs and markets in close partnership with the Sales team and distributor network
• Own in‑store presence strategy: define shelf placement priorities, display standards, and visibility goals; develop merchandising materials and POS assets in collaboration with Trade Marketing to reinforce commercial selling messages
• Partner with Trade Marketing to align brand priorities with national and regional chain account programs; ensure brand execution standards are embedded in distributor planning and incentive structures
• Monitor execution against distribution and in‑store standards via depletion data, distributor reporting, and regular market visits; identify gaps and work directly with Sales field teams and distributor managers to close them
• Develop and maintain sales tools—sell sheets, trade presentations, distributor kits, and category selling stories—in collaboration with Sales and Trade Marketing to support distributor and chain account execution

• Own pricing architecture for assigned brands across all channels and tiers; recommend and maintain everyday retail price, promotional price, and price‑pack…