Global Customer & Channel Engagement Lead
Listed on 2026-08-26
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Sales
Sales & Marketing -
Marketing / Advertising / PR
Sales & Marketing, Marketing Management, Marketing Strategy
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.
If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Gathers, analyzes, and interprets marketplace trends and customer data to inform marketing and product development strategies. Performs analyses and prepares forecasts regarding product preferences, sales coverage, market penetration, and sales trends. Researches market conditions to determine potential sales of products, monitoring competitors' behavior, marketing strategies, and pricing. Conducts polling and interviews with customers and retailers to assess brand perceptions and identifies purchasing behaviors, price sensitivity, and brand loyalty across different segments.
Simulates the impact of proposed marketing campaigns and measures results against targets, providing actionable insights to optimize business strategies.
Create business value by developing and rolling out Global Customer and Channel Engagement Processes designed with the customers at the center to enable our field force to deliver on customer needs by diligently perform the most critical activities to increase customer satisfaction and ultimately Bayer´s business growth.;
Aim to guarantee cross- functional alignment & adherence to sustain field force productivity every season;
Lead and direct team of senior regional sales effectiveness heads and influence around 200 senior commercial leaders in adopting and executing on global processes and tools that amplify the impact of every multi- channel (sales, market development, product supply, commercial finance and marketing) customer interaction with the organization;
Lead the design and deployment of both Customer and Channel Engagement Processes in the regions and countries and steer proper coordination & alignment of key regional & country stakeholders in sales, marketing, product supply and commercial finance to boost field force sales productivity and improve cross-functional planning & execution;
Taking into consideration GTM approach, role clarity, brand experience & customer journey, spearhead the development of the sequential set of customer & channel facing and non-customer & channel facing activities which should be performed by field force teams in the crop season cycle and also drive the creation of related KPIs and RACI;
Co-lead the development of state of the art planning & execution seasonal cycle and ensure cross-functional adherence to maximize the field force effectiveness & increase customer satisfaction;
Establish strong partnership and high level collaboration with Global COE members and other key global, regional & country functions to deliver the work.
Capacity to collaborate/influence global team members, commercial heads, and country level strategy/marketing heads;
Superior critical thinking about business;
Strong in developing vision, engage stakeholders and translate vision to value;
Understanding specific stakeholder needs and deliverables related to key accounts;
Relevant experience in crop protection, seeds & traits, and vegetables sales experience;
Understanding cultural differences and diverse farming practices;
Self-leadership;
Develop & deliver compelling presentations.
- Over 10 Years of leadership positions in Sales and Marketing and general management
mployees can expect to be paid a salary of approximately between $ - $ Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market…
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