Director of Advertising-St. Louis Post-Dispatch

Director of Advertising-St. Louis Post-Dispatch

The Director of Sales is a high-impact sales leader responsible for driving revenue growth, developing talent, strengthening client relationships, and advancing the organization’s digital sales strategy. This role leads a team of sales professionals, sets clear performance expectations, and creates a culture focused on accountability, initiative, and results.

The ideal candidate brings a strong bias to impact…someone who moves quickly from strategy to execution, identifies opportunities, solves problems, and consistently translates ideas into measurable business results.

• Lead the sales team in achieving and exceeding revenue, new business, retention, and growth objectives.
• Develop and execute sales strategies that drive both new business acquisition and growth of existing accounts.
• Establish clear sales priorities, activity expectations, pipeline goals, and performance metrics.
• Maintain a strong focus on prospecting, pipeline development, conversion, and closing.
• Identify opportunities to increase client spend, expand relationships, and introduce additional products and solutions.
• Champion consultative selling that connects client objectives to measurable outcomes rather than simply selling individual products.
• Personally engage in high-value opportunities and strategic client relationships when appropriate.
• Analyze sales performance and take decisive action to address gaps and capitalize on opportunities.

• Ensure the sales team understands and effectively communicates the value of digital advertising, audience targeting, branded content, data, social, video, email, and other emerging solutions.
• Identify new revenue opportunities created by changes in consumer behavior, technology, and the media marketplace.
• Build the team's confidence and capability in selling integrated digital and multimedia solutions.

• Directly manage, coach, and develop sales team members with a focus on performance and professional growth.
• Establish a culture of accountability, urgency, collaboration, and continuous improvement.
• Conduct regular one-on-ones, pipeline reviews, coaching sessions, and performance discussions.
• Recognize high performance and address underperformance constructively.
• Recruit, retain, and develop high-caliber sales talent.
• Create an environment where salespeople are expected and empowered to take ownership of their results.

• Build and maintain strong relationships with key clients and business decision-makers.
• Emphasize strategic partnerships that create long-term client value.
• Maintain a strong understanding of the competitive landscape, marketplace trends, and evolving advertiser needs.
• Represent the organization as a strategic media and marketing partner within the business community.

• Maintain disciplined pipeline and CRM management across the sales organization.
• Use data and performance reporting to identify trends, opportunities, and areas requiring intervention.
• Collaborate with marketing, content, digital, operations, and leadership teams to maximize revenue opportunities.
• Ensure sales initiatives are executed with consistency, urgency, and measurable accountability.

• Consistent revenue growth and achievement of sales goals
• Increased new business and prospect conversion
• Strong retention and meaningful growth among existing advertisers
• Increased digital and integrated solution revenue
• A healthier, more predictable sales pipeline
• Higher productivity and performance across the sales team
• Stronger sales talent through coaching, development, and recruitment
• Deeper, more strategic client…