Digital Experience & Website Manager

Overview

Regis Corporation, headquartered in Minneapolis, Minnesota, has been an industry leader in beauty salons for almost 100 years. The Company franchises, owns or holds ownership interests in more than 4,000+ worldwide locations.

Regis' franchised and corporate locations operate under concepts such as Supercuts, Smart Style, Cost Cutters, First Choice Haircutters and Roosters.

Regis offers a wide range of haircare services including haircuts, styling and coloring, as well as a wide selection of nationally recognized professional haircare products.

The Digital Experience & Website Manager is responsible for helping create a seamless and optimized guest experience across the digital ecosystem, including websites, mobile app experiences, loyalty touchpoints, online booking journeys, and in-salon digital experiences. This role combines digital marketing, analytics, and user experience optimization to ensure guests can easily discover, engage with, and transact with our brands.

Our websites and mobile applications are a critical driver of brand trust, awareness, guest consideration, and demand generation.

This role works with the Director of Omnichannel to establish priorities and governance for website enhancements, and ensures investments are aligned to measurable business outcomes.

The ideal candidate brings keen marketing acumen supported by strong technical capabilities, including website management, analytics, tagging, conversion optimization, and digital experience management. They leverage data, user insights, and emerging technologies to continuously improve digital performance while ensuring experiences remain audience-centric, accessible, on-brand, and aligned with organizational priorities. This individual will serve as a key partner to Marketing, IT, Loyalty, and Operations teams, ensuring digital experiences are aligned, measurable, and continuously improving.

This is a temporary position, with the potential to transition to regular, full-time employment.

• Support the ongoing optimization of guest experiences across websites, mobile applications, loyalty platforms, and digital guest journeys.
• Identify friction points and opportunities to improve engagement, conversion, booking completion, and guest satisfaction.
• Partner with Marketing and Operations teams to ensure digital experiences support key business and guest objectives.
• Conduct ongoing audits and recommendations to improve usability, navigation, content effectiveness, and overall digital performance.
• Develop and manage an experimentation roadmap across websites, mobile app experiences, booking flows, loyalty touchpoints, and other digital journeys, including A/B and multivariate testing, personalization pilots, test measurement, results interpretation, and recommendations for scale.

• Partner with the Director of Engineering, IT to ensure the company's digital experiences across all brand websites and guest-facing digital touchpoints are executed in alignment with the brand and marketing strategy.
• Ensure the evolution of websites and digital experiences remains aligned with the company's brand, marketing strategy, and business priorities through close partnership with Product Management and IT.
• Partner with the Director of Omnichannel to translate company, brand, and marketing objectives into an outcome-driven digital roadmap and prioritization framework.
• Serve as the primary liaison between Marketing and IT, aligning business goals with technical capabilities and development priorities.
• Define and communicate business requirements, success criteria, and expected outcomes for digital initiatives.

• Manage and maintain digital measurement frameworks across websites and related digital platforms.
• Leverage Google Analytics 4, Google Tag Manager, and other measurement tools to understand customer behavior, content performance, engagement, and conversion trends.
• Monitor KPI performance across brand health, audience engagement, content effectiveness, conversion performance, and customer journey progression.
• Ensure data quality, tagging accuracy, and measurement consistency across all digital properties.
• Monitor data quality and ensure accurate collection of website and campaign performance metrics.
• Develop insights and actionable recommendations that improve digital performance and guest outcomes.
• Maintain an understanding of privacy regulations, cookies, consent management, and evolving digital measurement requirements.

• Own end-to-end website user experiences and guest journeys, identifying opportunities to improve engagement, usability, discoverability, and conversion.
• Partner with Marketing, Loyalty, Operations, and IT teams to optimize digital touchpoints throughout the guest lifecycle.
• Champion audience-centric design principles that balance guest needs with business objectives.
• Lead ongoing…