2nd VP Annuity Product Development; Hybrid

Job Overview

Securian is seeking an accomplished insurance product leader to serve as 2nd VP – Life & Annuity Product Development within the Individual Solutions executive leadership team. In this role you will define and govern the integrated Life and Annuity product strategy with direct accountability for growth, profitability, capital efficiency, and long‑term franchise value. You will lead the full product lifecycle—from market insight and product design to pricing governance, launch execution, and in‑force management.

Decisions made in this role directly influence statutory and GAAP earnings, capital deployment, competitive positioning, and enterprise risk outcomes. The leader will shape the multiyear product roadmap, balancing market opportunity, capital constraints, distribution relevance, and enterprise risk appetite. This role requires a strategic thinker and industry leader who can translate market and regulatory insights into innovative solutions that drive profitable growth.

The 2nd VP – Life & Annuity Product Development will report to the SVP – Individual Solutions.

• Define and lead the integrated Life and Annuity product strategy, determining where and how the organization competes across product lines and distribution channels.
• Develop and execute a multiyear product roadmap aligned with enterprise strategy, market opportunity, and capital objectives.
• Translate competitive intelligence, market trends, and advisor insights into differentiated product solutions that drive sustainable growth.
• Ensure the product portfolio remains competitive, innovative, and aligned with evolving customer and channel partner needs.
• Own pricing strategy and governance across the life and annuity portfolio.
• Provide final approval authority for new product pricing recommendations prior to regulatory filing.
• Ensure product designs meet profitability targets and align with capital objectives and enterprise risk appetite.
• Balance disciplined trade‑offs between growth, margin, and risk to optimize long‑term financial performance.
• Represent Securian with key industry and regulatory organizations (e.g., ACLI, NAIC, LL Global).
• Monitor emerging industry, regulatory, and economic developments and translate insights into proactive product and pricing strategies.
• Maintain senior relationships with key distribution partners to ensure product strategy aligns with market demand and advisor needs.
• Serve as a visible industry advocate for innovation in life and annuity solutions.
• Partner with leaders across the company—Distribution, Finance, ERM, Asset Management, Legal, Marketing, Operations, and Enterprise Technology—to deliver product launches and enhancements.
• Establish governance, prioritization frameworks, and execution cadence for product initiatives.
• Drive consistent delivery of high‑quality product launches and ongoing portfolio optimization.
• Lead and develop a high‑performing team of actuarial and product development leaders.
• Build a strong pipeline of future actuarial and product leadership talent.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

• 12+ years of progressive leadership experience in insurance, financial services, or a related industry.
• Deep expertise in life insurance and annuity product development, pricing, and portfolio management.
• Demonstrated ability to translate market insights into innovative product strategies that drive profitable growth.
• Strong understanding of capital management, financial performance drivers, and enterprise risk considerations within insurance product design.
• Demonstrated ability to lead through influence in a complex, matrixed organization and align senior stakeholders.
• Exceptional strategic thinking, decision‑making, and communication skills.
• Experience representing an organization with industry bodies, regulators, or major distribution partners.
• Proven ability to manage talent, develop high‑performing teams and champion team culture.
• Proven ability to work in a matrix, shared‑services operating model.

• Fellow of the Society of Actuaries (FSA) or comparable actuarial designation.
• Experienc…