Market Strategy Business Unit Director

BW  is a team of professionals specializing in commercial architecture, interior design, planning, and research who are committed to the optimal performance of people, spaces, and organizations. Since 1922, the firm has designed solutions to enhance how people live, work, heal, learn, pray, and play in engaging and empowering spaces nationwide. Leveraging the power of design, BW  transforms lives through exceptional environments.

BW  is seeking an energizing, values-driven leader to help shape the firm's next chapter of growth. As Market Strategy Business Unit Director (MSBUD), you will unite marketing, communications, and business development around a shared vision—amplifying BW 's voice, strengthening client and community connections, and advancing the strategic opportunities that move our firm forward. This is a high-impact opportunity for a collaborative, future-focused leader to inspire teams, elevate market strategy, and contribute to a culture where people, ideas, and meaningful work can thrive.

The MSBUD serves as both a strategic advisor and operational leader, aligning brand, visibility, business development, client engagement, and market strategy across the firm. Through collaboration, delegation, and strategic oversight, this individual leads integrated Marketing, Communications, and Business Development teams while providing guidance and support to the firm's Market Practice Leaders (MPLs) to help expand networks externally and unify growth initiatives across sectors and regions.

This role requires a leader who can operate at both strategic and operational levels, guiding growth strategies while fostering collaboration, accountability, and implementation across a distributed and relationship-driven organization. The ideal candidate has experience influencing senior stakeholders, strong business acumen, and the ability to connect strategy, storytelling, client experience, and market opportunity to help elevate BW 's visibility, differentiation, and long-term growth.

• Serve as the senior leader overseeing BW 's integrated marketing, communications, and business development functions.
• Partner with firm leadership to help shape and implement firmwide growth strategy, market positioning, and business priorities.
• Lead development and execution of annual and long-range marketing and business development strategies aligned with BW 's strategic plan, market practice goals, regional growth priorities, and evolving market opportunities.
• Lead and support strategic firm initiatives, including annual strategy updates, mergers and acquisitions, integration efforts, and other growth or transition-related priorities.
• Help position BW  as a nationally recognized design firm through intentional brand differentiation, visibility, thought leadership, and market-facing storytelling initiatives.

• Provide leadership, strategic guidance, and ongoing support to Market Practice Leaders (MPLs), strengthening alignment between market practice strategy, client development, marketing priorities, and business development efforts.
• Facilitate collaboration, annual planning, and strategy updates across market practices to identify growth opportunities, share market intelligence, and strengthen alignment between market practice priorities and firmwide direction.
• Support development and implementation of market practice plans, including strategic targeting, positioning, client engagement, and visibility priorities.
• Partner with MPLs to strengthen seller-doer engagement, cross-sector collaboration, and market-facing leadership across the firm.

• Lead BW 's integrated marketing, communications, and brand strategy, ensuring alignment across all client, employee, digital, and market-facing touchpoints.
• Provide leadership, direction, and support to key managers within the Marketing and Communications teams, fostering collaboration, accountability, and professional growth across the business unit.
• Evaluate marketing and communications capabilities, structure, and resourcing needs to raise brand…